Local Brand X
Learning Center

Discover interesting aspects of marketing, marketing automation, artificial intelligence and much more.

 

Local Brand X Learning Center

The Local Brand X Learning Center

You always wanted to know what is behind the terms Local Marketing Platform, Local Marketing etc.? Then you are sure to find the right answer in our digital Learning Center. You will discover interesting aspects of digital marketing in addition to the explanations of the terms.

Marketing

[Translate to eng:] Mit dezentralem Marketing auf lokaler Ebene überzeugen
Dezentralized marketing

Decentralized companies are companies of a brand that operate independently in various locations.

Dezentralized marketing
[Translate to eng:] Werbemittel über das Marketingportal
Advertising Materials

In general, any means of corporate communication can be described as an advertising medium. Follow the trends.

Advertising Materials
[Translate to eng:] Digitales Marketing: Was steckt dahinter?
Digital Marketing

Digital marketing is an essential part of many companies in 2019. Generally, all marketing activities that are run online are called digital marketing.

Digital Marketing
[Translate to eng:] Lokales Marketing: Was ist das?
Local Marketing

Despite the advancing globalization and more international and national companies, a large part of the business is still achieved at the regional level.

Local Marketing
[Translate to eng:] Strategische Marketing- und Budgetplanung
Marketing and Budget Planning

When planning the upcoming marketing year or quarter, there are many individual steps to consider. It is important to venture into the right marketing and budget planning step by step.

Marketing and Budget Planning
[Translate to eng:] Distributed Marketing Kachel
Distributed Marketing

What is distributed marketing, what are the trends, what are the advantages and what are the challenges? These questions are answered in this Learning Center article.

Distributed Marketing
[Translate to eng:] Through Channel Marketing Automation Kachel
Through Channel Marketing Automation

Through Channel Marketing Automation (TCMA) can help to support sales and sales partners in local marketing. Local partners can be networked with a TCMA.

TCMA
[Translate to eng:] Lokale Markenführung Kachel
Local Brand Management

Small, but also large and international companies are again focusing more on local brand management. You can find out what is important at regional level here.

Local Brand Management
[Translate to eng:] Partnermarketing
Partner* Marketing

No matter which type of partner* marketing you choose, it is always possible to support your partner* in the best possible way and to work together on marketing success.

Partner* Marketing
Handelsmarketing 2.0
Trade Marketing

No matter which type of partner* marketing you choose, it is always possible to support your partner* in the best possible way and to work together on marketing success.

Trade Marketing
Co-Marketing Kachel
Co-Marketing

With marketing cooperations for advertising success. In co-marketing, two or more brands come together to cooperate to promote a product together.

Co-Marketing
Learning Center Channel Marketing
Channel Marketing

How you can support your partners in channel marketing. Definition, advantages, different types of channel marketing and challenges at a glance.

Channel Marketing
LBX Learning-Center Article Crossmedia Marketing
Crossmedia Marketing

What is cross media marketing? What are the advantages and how can it be implemented successfully? This article answers exactly the questions and more.

Crossmedia Marketing

Technologie

[Translate to eng:] Brandportal
Brand Portal

A brand portal is a central online platform where all relevant brand information can be found. At the same time, different users can access the brand-relevant information and continue working with it.

Brand Portal
[Translate to eng:] Marketing-Portal
Marketing Portal

As a digital marketing tool, a portal offers numerous opportunities to improve the marketing of a brand. The right marketing portal solution improves the communication between the marketing department and the decentralized partners.

Marketing Portal
[Translate to eng:] Web-to-Print
Web-to-Print System

Web-to-print provides a simple and inexpensive way to produce personalized printed matter. Independent of location, individualizations of templates, so-called templates, can be carried out.

Web-to-Print System
[Translate to eng:] Web-to-Publish
Web-to-Publish

The days when it was enough just to do offline marketing and to distribute printed information materials at events are now a thing of the past.

Web-to-Publish
[Translate to eng:] Marketing Resource Management
Marketing Resource Management

Marketing Resource Management, MRM for short, is software that combines all marketing tasks. All data, processes and creative ideas are bundled here so that they can be used successfully together.

Marketing Resource Management
[Translate to eng:] Marketing Service Portal
Marketing Service Portal

A marketing service portal is software that can be used to control the entire marketing of a company. This offers the possibility to optimize processes and to advertise in decentralized companies true to the corporate identity.

Marketing Service Portal
[Translate to eng:] Digital Asset Management
Digital Asset Management

Digital asset management can make many work steps in the company easier and more productive. Learn more about organizing digital media with a DAM here.

Digital Asset Management