Local Marketing Platform
The all-in-one solution for successful partner* marketing

Almost half of the search queries on Google and Co are queries in the direct environment and thus relate to local providers, stores and stores. This means that search engine optimization is no longer just important for large brands and corporations, but can also benefit local providers and their local partners.

A large proportion of search queries no longer contain brand names in mobile use, users are looking for a service or product in their area (e.g. insurance broker + city). If your partners want to be found for these queries, it helps to add information to business directories like Google MyBusiness, navigation systems, and voice services like Siri and Alexa.

Using the Listings and Reviews add-on, Local Brand X offers a simple all-in-one solution for your local partners. Here, profile data and images for about 60 online directories, map services, voice systems, etc. can be managed and reviews can be read and answered directly. The data is automatically transferred to the individual directories via the Local Marketing Platform. In case of updates, only the data in the platform has to be adjusted and all platforms are always filled with the current data.

In addition, your partners can centrally view all reviews and respond to them directly, if necessary. Reviews are also viewed directly in the Local Marketing Platform and your partners never miss a review or comment without logging into the individual directories.

As a company and brand, do you work with many individual local partners? For these partners, it could be quite interesting to join forces with other stores or beach towns to form an advertising syndicate and thus achieve a greater impact. Advertising communities usually not only help to save resources such as time in creation, but also marketing budget, but also reach a much larger target group in the long run. In these associations of several sales and distribution partners, common advertising goals can be pursued and work can be done in general on the external impact of the brand.

With the Advertising Communities add-on you can enable your partners to advertise the brand and the products or services not only alone, but also together. This not only creates a better sense of togetherness, but also allows you to advertise more cheaply. This is a great advantage, especially for "smaller" partners with smaller marketing budgets. In addition, joint financing can also create larger, cross-media campaigns, which would often not be feasible for individual advertisers. Especially if you have several partners in a city or region, it is advantageous to work on the cooperation of these and to strengthen the cohesion.

With the Marketing and Budget Planner add-on, you can provide your partners with holistic plans for upcoming marketing campaigns and matching budgets.

To help you establish a consistent brand image despite decentralized sales and partner* networks, it helps to plan uniform marketing campaigns and focuses and share them with your partners. You create a roadmap for your partners that guides and accompanies them through the upcoming marketing year. This marketing plan provides a foundation for partners to adjust and plan their local marketing. You can share this unified overview with your partners in the Local Marketing Platform. Based on the campaign plan, partners can see which marketing priorities are planned at which point in time and can directly see which marketing measures can be used for the respective campaign. This also makes it easy to implement local marketing planning for partners, and the same content and offers are shared across brands.

In addition to the specified and exemplary marketing measures, a guideline for the appropriate marketing budget is also very helpful for your local partners. Here, you should not only communicate the specified budget to your partners, but ideally also explain and make understandable why the various expenditures make sense. Only if your partners can understand the budget and adapt it to their individual situation will they implement this plan locally.

With an advertising cost grant, you can financially support your partners in local marketing execution. With the Local Marketing Platform add-on, you can give advertising allowances as budgets and discount codes. By using budgets, your partners receive a credit which they can book in their future orders. Thus, advertising measures can be obtained partially free of charge. The use of discount codes, on the other hand, basically allows partners to purchase advertising materials or certain articles at discounted conditions.

In addition to pure financial support, you can also use the advertising cost subsidies as a motivational boost and extra award. Particularly in the case of companies with many different partners, the problem sometimes arises that the partners first have to be motivated for local marketing. Often partners have been doing the same activities for years, which can only just be paid for from their tight marketing budget. As a company and brand, however, it is important to also use new forms of advertising such as social media, Google Ads or video measures. Advertising cost subsidies can help here, not only to relieve your partners financially, but also to give you the opportunity to do more and more diverse marketing with the same budget.