In our digital age, insurance companies must prove themselves in a highly competitive market. Competition is always present with convincing online presences, and InsurTechs and new business models present the industry with new challenges. It is therefore particularly important at this time to strengthen your own brand, adapt your company's online and offline presence to the conditions and offer end customers a personalized, convincing service. Unfortunately, however, not every broker or sales partner* is as marketing-oriented as one would like to see in the executive suite.
To remain successful in the insurance business, you need to support your sales partners with location-specific, customer-oriented marketing. Only in this way is it possible in the insurance industry to set uniform standards in marketing measures and, as a supra-regionally operating company, to realize the best advertising measures at the municipal level. A Local Marketing Platform supports you as an insurance company to implement this interaction between marketing department and partners smoothly and professionally.
From the perspective of the marketing department
From the point of view of brokers/agencies/distributors
Only a few years ago it was unthinkable to take out insurance without contacting a local sales partner*. But that has changed radically: Customers want to be able to access all information digitally and often even take out insurance policies there. On-site consulting is still an important interface for providing customers with individual and comprehensive advice. Nevertheless, 80 percent of customers obtain information online before they seek a meeting. It is therefore important that the brand presentation online and offline is a unified whole.
If you want to reach customers effectively, you must rely on progressive, comprehensive marketing solutions. Social media, commercials and mailings reach different target group members and make it possible to convince potential end customers on different platforms. Thanks to the numerous possibilities of the Local Marketing Platform, multichannel campaigns can be implemented in such a way that the characteristics of the insurance company are shown to best advantage on each channel.
Only if the sales department works optimally as an interface between the insurance company and the end customer can a successful continuation of the company be guaranteed. For supraregional offerers it is therefore inevitable to convert marketing measures also on local level. The Local Marketing Platform ensures that salesman realizes the marketing measures of the enterprise after its conceptions, leaves however at the same time to all involved ones the clearance to personalisieren campaigns by branch-specific pictures or contact contacts.
What could be more damaging for the company than to leave the decision-making power over the layout and design of its advertising measures to the individual branches? Bad agreements, idiosyncratic design attempts and insufficient knowledge of legal requirements endanger the brand image and thus the entire company. The Local Marketing Platform enforces uniform standards in all instances and guarantees convincing marketing measures with certainty.
Are you wondering whether a Local Marketing Platform is worthwhile for you? Download our whitepaper now.
As a digital marketing tool, a portal offers numerous possibilities to improve the marketing of a brand.