Local Brand X Privacy Statement

With this privacy policy, we inform you about the scope of the processing of your personal data (hereinafter "data").

1. responsible for data processing

Responsible for data processing in accordance with the provisions of the General Data Protection Regulation (DSGVO) is:

Local Brand X GmbH
Mombacher Street 4
55122 Mainz

Tel.: +49 6131 63571 00
Web: https://www.local-brand-x.com/datenschutz/
E-mail: info@local-brand-x.com

2. contact details of our data protection officer

Matthias Rosa, Am Winterhafen 78,
55131 Mainz

Phone: +49 6131 144 56 25
E-mail: info@local-brand-x.com

3. general information on data processing

In the course of our business and website operations, we process data.

This also includes disclosure by transmission to third parties and, where applicable, to so-called third countries outside the European Union ("EU") and the European Economic Area ("EEA"). Insofar as we transfer data outside the EU or the EEA, we have marked this accordingly below.

4. data processing

The individual data concerned, processing purposes, legal bases, recipients and, where applicable, transfers to third countries are listed below:

a) Log file during website visit

We log your website visit. In doing so, we process:


  • Name(s) of our accessed website(s),
  • date and time of the retrieval, - the amount of data transferred,
  • the browser type and version,
  • the operating system used by you
  • the referrer URL (the previously visited website),
  • your IP address,
  • the requesting provider.

The legal basis for data processing is our overriding legitimate interest in the ongoing provision and security of our website in accordance with Art. 6 (1) f) DSGVO. The log file is deleted after seven days, unless it is needed to prove or clarify specific legal violations that have become known within the retention period.

b) Hosting

To provide our online presence, we use the services of web hosting providers who process the above-mentioned data and all data to be processed in connection with the operation of this website (log file when visiting the website) on our behalf.
The legal basis for data processing is our overriding legitimate interest in the provision of our website in accordance with Art. 6 (1) f) DSGVO.

c) Contacting us

If you contact us, we process the following data from you for the purpose of processing and handling your request: Name, contact details -if provided by you- and your message.

The legal basis for the data processing is our obligation to fulfill the contract and/or to fulfill our pre-contractual obligations pursuant to Art. 6 para. 1 b) DSGVO and/or our overriding legitimate interest in processing your request pursuant to Art. 6 para. 1 f) DSGVO.

d) Contacting us for applications

If you contact us to send us your application as an employee*, e.g. by e-mail or via a contact form, the data you provide (e.g. name, e-mail address, desired location, application documents, etc.), your message and the application documents submitted will be processed exclusively for the purpose of processing and handling your application request.

The legal basis for data processing is primarily § 26 BDSG. According to this, the processing of data that is required in connection with the decision on the establishment of an employment relationship is permissible.

Should the data be necessary for legal prosecution after completion of the application process, data processing may be carried out to safeguard our legitimate interests pursuant to Art. 6 (1) f) DSGVO, namely for the assertion and/or defense of claims.

e) Admission to the applicant pool

If we do not make you a job offer, you have the option of being included in our pool of applicants. If you are accepted, all documents and information from your application will be transferred to the applicant pool in order to contact you in the event of suitable vacancies.

The legal basis for inclusion in the pool of applicants and for contacting you in the event of suitable vacancies is your consent in accordance with Art. 6 Para. 1 a) DSGVO. The provision of consent is voluntary and is not related to the current application process. You can revoke your consent in whole or in part at any time for the future. However, please also note that we will delete application documents after 2 years at the latest if no suitable position matching your profile is available during this time.

f) Contract fulfillment and data management in the context of service provision

We process various data in the course of providing our services and for initiating and managing the existing contractual relationship between you and us.

If you have commissioned us to provide a service, we process your data (if specified: name, contact details, address) and all information that is necessary in the context of fulfilling the contract exclusively for the purpose of processing and handling the contractual relationship.

This includes in particular our appropriate advice and support, correspondence with you, invoicing, fulfillment of our accounting and tax obligations. Accordingly, the data is processed on the basis of Art. 6 (1) b) DSGVO and to fulfill our legal obligations under Art. 6 (1) c) DSGVO.

If this is necessary for the processing of the order, your data will be passed on to third parties.

This includes in particular the disclosure to supervisory authorities for the purpose of correspondence as well as for the assertion and defense of your rights.
In this regard, we take all appropriate measures to only transfer personal data to the extent necessary for the underlying purpose.

g) Newsletter

In order to provide you with regular information about our company and offers, we offer the dispatch of an e-mail newsletter. With your newsletter registration, we process the data you entered during registration (e-mail address and other voluntary information). In order to prevent misuse, we will send you an e-mail after your registration in which we ask you to confirm your registration (double opt-in procedure). In order to be able to prove the registration process in a legally compliant manner, your registration is logged. This concerns the time of registration and confirmation as well as your IP address.

The legal basis for sending the newsletter is your consent in accordance with Art. 6 (1) a) DSGVO. The data processing in connection with the sending of the confirmation email for your registration and the associated data logging is carried out in accordance with Art. 6 para.1 f) DSGVO due to our legitimate interest in proving your proper registration.

If you give us consent, we also evaluate in the newsletters whether you have opened the newsletter as well as the scrolling and clicking behavior in the newsletter. This is done for the purpose of optimally tailoring our newsletter to your interests and improving the content of our newsletter. The legal basis for the analysis of the newsletter is your consent in accordance with Art. 6 (1) a) DSGVO.

For the dispatch of the newsletter, we use service providers to whom we transmit the named data.

The data is transmitted to the server of the following service provider in Germany:

Sendinblue GmbH: Köpenicker Straße 126, 10179 Berlin.

Further information on data protection can be found at:


After you have unsubscribed from the newsletter distribution list, your e-mail address may be stored by us or the newsletter service provider in a blacklist to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

h) Download of different publications

On our website you have the possibility to download different whitepapers, checklists, studies or handouts about our products.

In doing so, we process your name, company and e-mail address in order to send you the requested materials by e-mail.

The legal basis for the processing of personal data is the obligation to fulfill the contract pursuant to Art. 6 I 1 b) DSGVO.

For more information on whitepaper download terms, please visit our website at: https://www.local-brand-x.com/en/download-conditions/.

i) Chatbot

In order to answer your inquiries faster and more efficiently, we use Loci, the chatbot. For this purpose, we process your name and message.

The legal basis of the data processing is our obligation to fulfill the contract and/or to fulfill our pre-contractual obligations pursuant to Art. 6 para. 1 b) DSGVO and/or our overriding legitimate interest in the best possible handling of your request pursuant to Art. 6 para. 1 f) DSGVO.

j) Use of cookies

We use so-called cookies on our website. Cookies are small text files that are stored on your respective end device (PC, smartphone, tablet, etc.) and saved by your browser.

Information about the specific cookies we use, their providers and purposes can be found in our Consent banner. There you give your consent to the respective services, can revoke it or adjust your settings subsequently.

Our Consent Banner

In order to obtain your consent to the storage of certain cookies on your terminal device and to document this in accordance with data protection law, we use the consent management platform of Usercentrics GmbH, Rosental 4, 80331 Munich, Germany, website: https://usercentrics.com/de/ (hereinafter "Usercentrics"). The following data is transferred to Usercentrics in the process:


  • Opt-in and opt-out data
  • Referrer URL
  • user agent
  • User settings
  • Consent ID
  • Time of consent
  • Consent type
  • Template version
  • Banner language

The legal basis for the data processing is the fulfillment of our legal obligation pursuant to Art. 6 para. 1, p. 1 c) DSGVO to obtain the relevant consents.

Revoke consents to the use of cookies under Cookie Setting at any time and/or adjust the settings at any time.

k) Analysis / Marketing

aa) Google services

We use various services of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter "Google") on our website. It is possible that this will also result in data transfers to Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 in the USA.

There is no EU Commission adequacy decision for data transfers to the USA. Google ensures an adequate level of data protection via the EU standard contractual clauses. You can access a copy of the contractual clauses here:


Please also note the information on the use of data by Google in the Google Partner* Network at: http://www.google.com/intl/de/policies/privacy/partners/.

Google Analytics

We use the Google Analytics tracking tool from Google on our website. We use Google Analytics to evaluate your use of the website, to compile reports on the activities within this website and to provide other services related to the use of the website in order to improve user-friendliness.

When Google Analytics is used, interactions of website visitors are primarily recorded and systematically evaluated with the help of cookies.

We use Google Analytics with the extension "anonymizeIp()". This shortens IP addresses within the member states of the EU or EEA. If a transmission to Google's servers in the USA takes place, the full IP address is only transmitted in exceptional cases and shortened there. A direct reference to a person is therefore generally excluded. In particular, an assignment to the called computer or terminal of the website visitor is no longer possible.

The following data is processed through the use of Google Analytics:


  • 3 bytes of the IP address of the called system of the website visitor (anonymized IP address),
  • the website called up,
  • the website from which the user reached the accessed page of our website (referrer),
  • the subpages accessed from the website,
  • the time spent on the website
  • the frequency with which the website is accessed.

Google states that it will not associate your IP address with any other data held by Google.

Google Remarketing/Retargeting

We use so-called tracking cookies from Google on our website. When you visit our site, information is stored in permanent cookies about which products you have viewed on our site and through which third-party ads and pages users reach our website. If you subsequently visit a partner* website, we can display personalized advertising for you based on the items you have viewed on our site.

Google Ads

We use Google Ads, an online advertising program from Google, on our website. This involves so-called conversion tracking. If you click on an ad placed by Google, a cookie is set. This cookie loses its validity after 30 days and is not used to personally identify the user. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.

The data collected using the conversion cookie is used to generate statistics for Ads customers who have opted in to conversion tracking.

Legal basis and revocation

The legal basis for data processing within the scope of the aforementioned Google services is your prior consent pursuant to Art. 6 (1) a) DSGVO.

You can revoke your consent at any time with effect for the future by adjusting your preferences in our Consent Banner.

bb) Facebook Custom Audiences (Pixel/Cookies)

We use a so-called tracking pixel of Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, a subsidiary of Facebook Inc. 1601, Willow Road Menlo Park, CA 94025, USA, on our website. We use Facebook Pixel to track the success of our own Facebook advertising campaigns and to optimize the playout of Facebook advertising campaigns to interested target groups.

After clicking on a Facebook ad or when visiting our website, a cookie is stored on your end device using the pixel on our website. The cookie processes data about whether you arrived at our website via a Facebook ad and allows us to analyze the user's behavior until the purchase is completed. This allows us to track the success rate of our Facebook advertising campaigns. In addition, the pixel processes data about the fact that you have visited our website and allows to customize the ads played on Facebook to your interests.

Via the Facebook pixel integrated on our website, a direct connection to Facebook's servers is established when you visit our website. The information generated by the cookie about your use of this website (including your IP address) is transmitted to Facebook in the USA.

There is no adequacy decision of the EU Commission for data transfers to the USA. Facebook ensures an adequate level of data protection via the EU standard contractual clauses. You can access a copy of the contractual clauses here:


The data collected is anonymous for us and does not allow us to draw any conclusions about the user. If you are registered with Facebook, Facebook can assign the collected information to your account. Even if you do not have a Facebook account or are not logged in when you visit our website, it is possible for Facebook to process and store your IP address and other identification data.

You can revoke your consent for data processing by Facebook Pixel for our web domain at any time with future effect by adjusting your preferences in our Consent Banner.

The legal basis for the data processing is your consent according to Art. 6 para. 1 a) DSGVO.

l) External content

We use dynamic content ("Content") from third parties in order to optimize the presentation and offer of our website. When visiting the website, a request is automatically made to the server of the respective content provider by means of an interface, during which certain log data (e.g. the user's IP address) is transmitted. The dynamic content is then transmitted to our website and displayed there.

We use external content in connection with the following functionalities:

5. duration of data storage

We store personal data only as long as it is necessary for the purposes for which it is processed or as long as any consent you have given us has been revoked by you. Insofar as statutory retention obligations must be observed, the storage period for certain data may be up to 10 years, regardless of the processing purposes.

6. your data subject rights

a) Information

Upon request, we will provide you at any time and free of charge with information about all personal data that we have stored about you.

b) Correction, deletion, restriction of processing (blocking), objection

If you no longer agree with the storage of your personal data or if this data has become incorrect, we will arrange for the deletion or blocking of your data or make the necessary corrections (insofar as this is possible according to the applicable law) on the basis of a corresponding instruction. The same applies if we are only to process data in a restrictive manner in the future. You have the right to object in particular in cases where your data is required due to the performance of a task that is in the public interest or in our legitimate interest, as well as profiling based on this. You also have such a right of objection in the event of data processing for the purpose of direct advertising.

c) Right of revocation for consents with effect for the future

You may revoke consents granted at any time with effect for the future. Your revocation will not affect the lawfulness of the processing until the time of revocation.

d) Data portability

If data processing takes place on the basis of a contract, pre-contractual negotiations, consent or with the help of automated processes, you have the right to data portability. Upon request, we will provide you with your data in a common, structured and machine-readable format so that you can transfer the data to another responsible party upon request.

e) Restriction of processing

Data for which we are not able to identify the data subject, e.g. if it has been anonymized for analysis purposes, is not covered by the above rights. Information, deletion, blocking, correction or transfer to another company may be possible in relation to this data if you provide us with additional information that allows us to identify you.

f) Exercise of your data subject rights and right of appeal

If you have any questions regarding the processing of your personal data, if you wish to obtain information, correct, block, object to or delete data, or if you wish to have your data transferred to another company, please contact info@local-brand-x.com.

You also have the possibility to complain about your data protection rights to a supervisory authority: