Was ist eine Local Marketing Plattform?
In diesem Video erklären wir die Herausforderungen im Marketing mit Vertriebs- und Absatzpartnern und zeigen die Funktionen der Local Marketing Plattform.
So that you can establish a uniform brand image despite decentralized sales and partner networks, it helps to plan uniform marketing campaigns and focal points and to share these with your partners. With the marketing and budget planner add-on, you can provide your partners with holistic plans for upcoming marketing campaigns and suitable budgets. You create a marketing roadmap for your partners in which they can decide which measures they would like to participate in.
The marketing plan provides partners with a recommendation that can be used to adapt and plan local marketing. You can share this standardized overview with your partners in the Local Marketing Platform. Using the campaign plan, partners can see which marketing focuses are planned at which time and can directly see which marketing measures can be used for the respective campaign. This also makes it easy to implement the partners' local marketing planning and ensures that the same content and offers are shared.
In addition to the planned marketing measures and campaigns, a guideline for the appropriate budget is also very helpful for your local partners. Here, you should not only inform your partners of the specified budget, but ideally also explain why the various expenses make sense and how they can be individualized if necessary. Only if your partners can understand the budget and adapt it to their individual situation will they be able to implement the general marketing plans locally.