Marketing and budget planner:
The roadmap for your marketing planning

With the Marketing and Budget Planner add-on, you can provide your partners* with holistic plans for future marketing campaigns and the associated budgets. This allows your partners* to better align their local marketing planning with the strategic marketing priorities and use the budget guidelines as a guide.

Functions and benefits of the marketing and budget planner add-on

Implementing priorities in a decentralized manner

So that you can establish a uniform brand image despite decentralized sales and partner networks, it helps to plan uniform marketing campaigns and focal points and to share these with your partners*. With the marketing and budget planner add-on, you can provide your partners* with holistic plans for upcoming marketing campaigns and suitable budgets. You create a marketing roadmap for your partners* in which they can decide which measures they would like to participate in.

The roadmap for your campaigns

The marketing plan provides partners* with a recommendation that can be used to adapt and plan local marketing. You can share this standardized overview with your partners* in the Local Marketing Platform. Using the campaign plan, partners* can see which marketing focuses are planned at which time and can directly see which marketing measures can be used for the respective campaign. This also makes it easy to implement the partners*' local marketing planning and ensures that the same content and offers are shared.

Budget transparency at all levels

In addition to the planned marketing measures and campaigns, a guideline for the appropriate budget is also very helpful for your local partners*. Here, you should not only inform your partners* of the specified budget, but ideally also explain why the various expenses make sense and how they can be individualized if necessary. Only if your partners* can understand the budget and adapt it to their individual situation will they be able to implement the general marketing plans locally.

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Was ist eine Local Marketing Plattform

Was ist eine Local Marketing Plattform?

In diesem Video erklären wir die Herausforderungen im Marketing mit Vertriebs- und Absatzpartnern und zeigen die Funktionen der Local Marketing Plattform.

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