Was ist eine Local Marketing Plattform?
In diesem Video erklären wir die Herausforderungen im Marketing mit Vertriebs- und Absatzpartnern und zeigen die Funktionen der Local Marketing Plattform.
Just under half of search queries on Google and other search engines are queries relating to the immediate local area. Users are looking for a service or product in their area (e.g. insurance + city). As a result, the optimization of company information for Google and co. (e.g. through SEO measures) is no longer only important for large brands and corporations, but local providers and your local partners can also benefit greatly from this. If you want your partners to be found for these queries, it helps to provide information to business directories such as Google MyBusiness, navigation systems and voice services such as Siri and Alexa.
With the Listings & Reviews add-on, Local Brand X offers a simple all-in-one solution for your local partners. Profile data and images for approx. 60 online directories, map services, language systems etc. can be managed here. The data is automatically transferred to the individual directories via the Local Marketing Platform. When updates are made, only the data needs to be adjusted and all platforms are always up to date.
In addition, your partners can view all reviews centrally in the Local Marketing Platform and using the add-on, respond to them directly and reply with their own comments. This means that your partners will never miss a review again and no longer have to log in to the individual directory services for review management.