Make your branches and locations locally visible

Would you like to improve the local visibility of your stores and create a uniform brand image that reflects the values and identity of your company despite a large number of locations?

This is easier than you think with a store marketing system! Discover for yourself how you can now make the most of your stores' potential.

The ultimate guide to store marketing:

Would you like to find out more about store marketing in general? We have summarized everything you need to know in a detailed article for you.

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The most common challenges in store marketing

Companies with a branch network face various challenges in local marketing. One difficulty, for example, is presenting a uniform brand image while at the same time addressing the different needs of the local target groups of each individual branch. It can also be a challenge to allocate marketing resources ideally to the various locations and to ensure smooth communication between the marketing headquarters and the stores. From our work with a number of chain stores, we were able to identify the most common challenges in store marketing:

Ensuring consistency in branding

One difficulty is ensuring that the brand image and core messages are consistently present across all your stores, while leaving room for individual charm and customization for local target groups. It is your job to ensure that all stores reflect the brand identity consistently. Checking the individual marketing measures of your sales partners* for compliance with the corporate design can be quite time-consuming.

Maintaining an overview of individual marketing activities

Which marketing activities are currently being carried out in which of your branches? With a large network of different branches, it is not easy to keep track of the individual marketing activities of the sales partners*. Also, the more locations are added, the more difficult it becomes to evaluate the individual partner activities and check their efficiency. However, the evaluation at branch level is of great importance in order to understand and optimize the effectiveness of the local marketing strategy.

Distribute marketing resources effectively

The optimal allocation of budgets, time and resources to the branches is not easy. Only through precise planning and coordination can the growth and development of each branch be promoted in the best possible way and the overall goals of the company be pursued. By ensuring clear communication between the marketing headquarters and the sales partners* in the branches, you can ensure that resources are distributed according to the goals and individual needs of the branches.

Applying cross-media marketing strategies

In today's world of marketing, it is essential to constantly try out new marketing strategies and to be present on as many marketing channels as possible in order to address different target groups. The combination of offline and online marketing strategies represents a continuous challenge in store marketing, as the sales partners* in the stores often first have to be motivated and trained for new cross-media marketing measures in order to carry out the marketing activities as effectively as possible.

Optimize store marketing now

If the above store marketing challenges sound familiar to you, you've probably already spent a lot of time and money optimizing your individual marketing channels to better support your stores and locations in local marketing. Perhaps you have even spent a lot of money on agency support? You have probably realized that this has only made your branch marketing more complicated and inefficient and that your sales partners* are still dependent on your support.

It doesn't have to be like this!

You can easily equip your branches with offline and online marketing materials, reduce coordination loops and create a uniform brand image at all locations! With a branch marketing system, you can support your sales partners* in the creation and implementation of cross-media marketing measures and campaigns via a single platform.

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A branch marketing portal enables you to ...

centrally manage and maintain all advertising materials and measures for your branches in a single platform
ensure a brand presence that conforms to the corporate design across all locations and branches
maintain an overview of all marketing activities of sales partners*
create and publish cross-media marketing content and campaigns locally without much prior knowledge of your sales partners*
save time by eliminating complex coordination loops

With the help of the Local Marketing Platform, you can support all your branches and locations in the creation of marketing materials and the implementation of cross-media marketing campaigns. Using ready-made templates in the branch marketing portal, your sales partners* can quickly and easily customize and order advertising materials that conform to your corporate design. This allows you to reduce coordination loops and ensure a uniform brand image at all your locations.

These companies have already optimized their store marketing

BBBank

Since the introduction of the Local Marketing Platform, BBBank's central marketing department has been able to equip its numerous branches at locations throughout Germany with marketing materials and initiate marketing activities in line with the corporate design. Thanks to an extensive media library, the local partners* in the individual branches can call up brand-specific content at any time and use it to create marketing materials.

LVM

By using the Local Marketing Platform, LVM-Versicherung has been setting an example for successful cooperation with its own brokers for years. The insurance company attaches particular importance to reliability and ensures a uniform brand presence at all locations with the template-based creation of marketing material.

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LBS

LBS Immobilien GmbH Südwest has introduced the Local Marketing Platform in order to provide its regional sales partners* with marketing materials better and faster. The templates provided by the marketing center for various print and digital marketing articles not only enable the company to ensure a uniform brand image, but also increase the independence of its sales partners*.

Is the Local Marketing Platform right for you?

Book a short consultation now to understand how you can optimize your sales partner marketing with the platform.

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