Was ist eine Local Marketing Plattform?
In diesem Video erklären wir die Herausforderungen im Marketing mit Vertriebs- und Absatzpartnern und zeigen die Funktionen der Local Marketing Plattform.
With an advertising cost subsidy, you can provide your partners with financial support for their local marketing activities. With the Local Marketing Platform add-on, you can allocate advertising cost subsidies as budgets and discount codes or provide applications for subsidies. By using budgets, your partners receive a credit which they can use in their future orders. The use of discount codes, on the other hand, allows partners to purchase advertising material or certain items at a discount.
By offering discounts or providing credit, you can support your partners not only in terms of content, but also financially. By providing financial support, partners are encouraged to actively participate in marketing activities and use their own resources. This can lead to higher participation and engagement from the sites or partners as they realize the benefits of financial support for their own marketing efforts. In addition, you can provide particularly important marketing materials free of charge, almost guaranteeing that they will be used by local partners.
If your partners are not provided with budgets, you can alternatively work with grant applications. Your partners can submit individual applications via the Local Marketing Platform. The marketing center can check these and then approve or reject them. Budgets can be booked simultaneously for each application.