The Brand- & Marketingportal

Brand communication for distribution and sales partners that arrives: centrally controlled, locally implemented.

With the brand & marketingportal from Local Brand X, you'll get the perfect decentralized brand presence - anytime, anywhere

Know-how and experience from more than ten years make us one of the leading specialists for brand and marketingportals. We develop innovative systems that can be tailored exactly to your needs. We also integrate your existing service providers into your new marketingportal using open interfaces. In the future, you will use all the possibilities for brand communication that arrives - centrally controlled, implemented locally.

 

Was ist ein Brand- und Marketingportal?

The modular brand & marketingportal
Anzeigen_Marketingportal

Announcement

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Digital Ad

Newsletter_Marketingportal

E-Mail-Newsletter

Fahrzeugbeschriftung_Marketingportal

Vehicle Graphics

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Google Ads

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Large Area

Mailing_Marketingportal

Mailing/Unaddressed mailing

Messematerial_Marketingportal

Rental / Exhibition material

Online-Banner_Marketingportal

Online Banner

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Radio Spot

SocialMedia_Marketingportal

Social Media

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Transit Advertising

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Directory Entries

Website_Marketingportal

Website

Werbefilm_Marketingportal

Advertising Movie

Abonnement_Marketingportal

Abonnement

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Requests

ContentManagement_Marketingportal

Content Management

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Digital Consultant

MarketingPlaner_Marketingportal

Marketing Planner

image-database-Marketingportal

Image Database

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Messaging System

PDFZusammenstellung_Marketingportal

PPT-/PDF-Creator

Reporting_Marketingportal

Reporting

Schnittstellen_Marketingportal

Interfaces

Web-to-Print_Marketingportal

Web-to-Print

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Marketing associations

Werbekostenzuschuss_Marketingportal

Advertising Allowance

The Brand- & Marketingportal

The Brand & Marketingportal of Local Brand X is a modular, centralized platform based on standardized system and advertising media modules. In this way, our customers can determine the scope of their brand & marketingportal themselves. For individual requirements, we develop customer-specific extensions, which allow the portal to be implemented in existing customer processes.

  • Modular System
  • Flexibly Expandable
  • Open Interfaces
  • Integration Of Service Providers
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Support

We also consider it our task to train you as a marketing portal specialist. This is done with the help of a well-thought-out training program. If you need support, we help with advertising and content management through our 1st and 2nd level support - of course tailored to your individual needs.

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Marketing Performance Check

How powerful are your previous marketing processes in the company? The Marketing Performance Check analyzes your current situation and shows you alternative courses of action for the use of marketing management modules.

  • Analysis of your existing processes
  • Evaluation of the current situation
  • Optimization proposal and recommendation for action
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Software Engineering

You decide whether we want to use your standardized portal on your marketingportal or if you would like to have individual extensions developed. Our goal is always that we realize all your requirements and develop a marketingportal that suits your circumstances.

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Design

Our high level of design expertise enables us to assist you in creating communication tools such as brochures or flyers. In addition to creative services, we also support our clients in the areas of template & media design as well as media editing of partner documents.

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Consulting

We offer a 360 ° consultation around the marketingportal. Regardless of whether these are upstream processes, the integration into your existing IT infrastructure or the integration of service providers. With the help of our comprehensive consulting approach, we work with you to find the right solutions.

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Fulfillment

From hosting the marketingportal to the production of advertising material, Local Brand X offers you an all-inclusive package. As a customer, you decide which services we will take on for you. For this we rely on a large network of partners, which has already proven itself for many years.

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Announcement

In the Marketingportal, select ads and customize them: Your partner decides whether the stored format or a disproportionately adapted variant is created. Then he books them directly for the respective medium, segments them according to target groups and costs or downloads them with one click.

Your plus points:

  • Antesem of campaigns
  • Online help for your partners
Learn more

Digital Ads

Your digital advertising content in the form of a short animation, video or image display on supermarkets, chain stores, pharmacies, ATMs, taxis, gyms, catering outlets, video boards or hairdressers. The partners simply use the marketing portal to create the individualized advertising material.

Your plus points:

  • Seasonal local advertising campaigns in public institutions
  • Exact measurability of visibility
  • Play in the shop window
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E-Mail-Newsletter

Almost free customer communication: Your partners can customize their templates based on templates and modules in just a few steps and send them to any list of recipients.

Your plus points:

  • Direct and on-time addressing of target groups
  • Cost-effective congratulation / anniversary mailings
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Vehicle Graphics

Raise Mobile Attention With Rolling Advertising Spaces: Let your partners use their vehicles as a marketing tool and benefit from professional vehicle signage. The partners receive adhesive stickers or self-adhesive magnetic signs.

Your plus points:

  • Mobile advertising space
  • Increase popularity
  • Optimize new customer business
Learn more

Google Ads

Increase the regional awareness of your sales and distribution partners with the help of Google Ads. You define the ad packages and your affiliates book Google Ads in the best possible budget with just a few clicks - without complicated know-how.

Your plus points:

  • Perfect Google Ads campaigns for every budget
  • Booking the ads with just a few clicks
  • Any number of predefined ads for your partners
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Large Area

Create custom large billboards and book any location for them - let your partners benefit from the greatest possible transparency. They can view all poster locations and plan their budgets optimally. The result is regional advertising that attracts attention on a large scale.

Your plus points

  • Outdoor advertising with great impact
  • Increase popularity
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Mailing/Unaddressed mailing

Based on central layout templates, your partners can make individual adjustments to the text and image mailings. Subsequently, the system orders the commissioning of production and dispatch. Edition, target group and radius of distribution are individually scalable.

Your plus points:

  • Reach target groups comfortably at home
  • Individual advertising
  • Form letters, mailings etc.
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Rental / Exhibition material

Offer your partners the opportunity to put themselves and your brand in a professional light at trade fairs. This includes the presentation with customizable stands in a uniform corporate design. or even trade fair orders including virtual warehouse management via an individual calendar, which takes into account all Sundays and holidays.

Your plus points:

  • Brand presentation at trade fairs
  • Presentation at sporting events, festivals etc.
  • Sponsoring
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Online Banner

The online banner module supports your partners in the process of individualizing and switching online advertising independently. Straightforward and fast, no matter if as static or animated motive. Your partners book their online advertising on relevant target platforms directly from the portal.

Your plus points:

  • Target group advertising with attractive picture / video elements
  • Direct targeting via personalization
  • Online platforms of the target group
Learn more

Radio Spot

Radio advertising is and remains one of the most important media. In Germany, listeners use the radio for about three hours a day on average. Especially in regional marketing, the target groups of your partners can be very well addressed with radio advertising.

Your plus points:

  • Place radio advertisement regionally
  • Optimize new customer business
  • Dissemination of spots to cooperation partners, for example the retail trade
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Social Media

Increasing the activities on the partner's social media profile and expanding your brand awareness: With the marketing portal, your partners have no limits - from simple postings through automated centralized postings to Facebook advertising.

Your plus points:

  • Brand presentation on Facebook
  • Advertising with local targeting adapted to each target group
  • Advertising with direct customer interaction (2-way communication)
Learn more

Transit Advertising

Rolling advertising on buses and trams with high perception rate among pedestrians, road users and passengers: The cheap way to get there is quite simple. Your partners choose and personalize their transport advertising directly via the marketing portal.

Your plus points:

  • Brand presentation on buses and trains
  • Mobile advertising space with high perception
Learn more

Directory Entries

Via the Marketingportal your partners can book entries in many online directories at the same time, for example in search engines, portals, mobile apps, navigation systems). Professional and consistent profile entries increase the visibility in the search results and strengths the Google ranking of your own website.

Your plus points:

  • Increase regional visibility of the company
  • Easily publish opening hours and hints in online directories
  • Greatly increased visibility on the web, for example in search engines
Learn more

Website

Fast and simple advertising material for your partners: A flexible website / microsite for local marketing for individual and central control of content can also be implemented via the marketing portal.

Your plus points:

  • All information is available at a central location
  • Better findability on the net by search engines
  • Updates in real time
  • Creation of temporary microsites
Learn more

Advertising Movie

Create an individualizable commercial or image film via the marketingportal. Your partners receive within a few seconds a commercial that can be personalized with their data for download, for forwarding by e-mail or for direct booking, for example in cinemas.

Your plus points:

  • Play in the shop window
  • Cinema advertising
  • TV advertising
  • Transfer to customers
Learn more

Abonnement

With a convenient subscription feature, your partners have the option to book certain media in the system once and then automatically receive the corresponding advertising media until the subscription is canceled.

Your plus points:

  • Automated congratulatory letters
  • Serial letters
  • Much more
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Requests

With the request module, as an administrator of the Marketing Portal, you can create custom forms and thereby replace your manual email and fax requests. The inquiries can be processed completely via the marketing portal and your sales and marketing partners always have a transparent overview of the inquiry. You also have the option of communicating directly with your partners via the marketing portal via chat.

Your plus points:

  • Manual e-mail and fax requests will be replaced
  • Full transparency in inquiries for your sales and distribution partners
  • Easy creation of individual forms
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Content Management

You always have the opportunity to create individual pages or specific areas in the marketing portal and fill them with content. This works in a classic way as in a content management system.

Your plus points:

  • Antesem of campaigns
  • Online help for your partners
Learn more

Digital Consultant

With just a few clicks, the digital consultant enables your sales and distribution partners to make the best possible use of the available budget for various marketing measures. Your partners answer simple questions For example, to the possible budget or target group and automatically receive feedback for possible marketing measures.

Your plus points:

  • Budget is best used in the respective advertising channels
  • Your partners do not need expert knowledge
  • The digital consultant checks the best possible effectiveness of the marketing measures for your sales partners
Learn more

Marketing Planner

245/5000 The module for your efficient marketing management: You control the planning, budgeting and operational implementation of all planned marketing activities. All information is centrally and transparently available to all involved.

Your plus points:

  • Provokes impulses to the sales partners to carry out self-communication measures
  • Planning and budgeting of marketing activities
  • Provision of the advertising plan
Learn more

Image Database

The image database archives all relevant images for the marketingportal and advertising measures. The motifs can also be tagged and thus loaded in defined fields. In addition, image data can be automatically converted by the user into different resolutions.

Your plus points:

  • Convert media to different resolutions, file formats
  • Keywords of media for use in defined image fields
Learn more

Messaging System

The messaging system in the marketingportal informs the partners about all their own activities and summarizes information on orders, subsidies or other inquiries centrally.

Your plus points:

  • Central notification option in the marketing portal
Learn more

PPT-/PDF-Creator

Create custom new documents based on finished documents using Drag & amp; Drop feature. Supports the optimal preparation of your partners on customer appointments and enables a specific target group approach.

Your plus points:

  • Compilation of individual PDF documents
  • Supplement in offers
  • Forwarding by e-mail
Learn more

Reporting

The reporting module provides you with important information about the activities of your partners. You keep track of the respective actions and find out who used which advertising material and when. Simply put - you have the greatest possible transparency about all measures.

Your plus points:

  • Regular and detailed information about all activities
  • Easy way to optimize your campaigns
Learn more

Interfaces

Use the open system architecture of the marketingportal to implement individual interfaces according to your wishes. Whether single sign-on for authentication or an interface for transferring order data to your service provider or partner - you decide.

Your plus points:

  • Development of a single sign-on
  • Integration of an address database
  • Integration of an image database
  • Development of service provider interfaces
Learn more

Web-to-Print

Creating individual and personalized advertising media via a marketingportal: This is made possible by the Web-to-Print module in the Local Brand X Marketingportal. With just a few clicks, users can independently create advertising material in compliance with the corporate design guidelines of their company.

Your plus points:

  • CI-compliant personalized advertising material
  • Relief of the marketing department
  • Cost reduction when creating advertising material
Learn more

Marketing associations

Advertising Communities Through advertising communities, your sales and distribution partners can join forces in the marketing portal and start marketing together. The individual advertising media can be individualized as a publicity community. Your partners benefit from lower costs z. For example, in ad serving.

Your plus points:

  • Budget is divided among the Advertising Community participants
  • Individual Advertising Community Templates
Learn more

Advertising Allowance

The Advertising Allowance module allows your respective campaigns to receive different grant rates or promotional commitments. This allows you to influence the activities of your partners.

Your plus points:

  • Partner motivation through variable grants
  • Advertising subsidies with money or piece by piece billing
  • Clear budget management
Learn more

Do you want your partners to maximize the marketing potential of your business while positioning your brand locally or simply saving time and money?

Then contact us today - we look forward to seeing you.

Blog

Cover Wirtschaftsmagazin IHK
Local Brand X in the IHK business magazine of the Rheinhessen region

As part of the new edition of the IHK - Wirtschaftsmagazin Rheinhessen region, Yannik Bockius, Managing Director of Local Brand X, was interviewed on the solution for decentralized marketing.

12. November 2018
von Simon Hofbauer
Erklärvideo Was ist eigentlich ein Brand- und Marketingportal
The new explanatory video to the question: What is actually a brand and marketing portal?

We will explain in 2 minutes what is a brand and marketing portal with the help of this hand-laying video. If not all question marks become exclamation marks, we are of course available for further information and questions at any time.

07. November 2018
von Yannik Bockius
So finden sie die passenden Social Media Kanäle für Ihr Unternehmen Local Brand X Marketingportal
How to find the right social media channels for your company.

The question of whether a social media account is worthwhile for a company should, in the meantime, be answered clearly for all entrepreneurs.

11. October 2018
von Simon Hofbauer
Markenkommunikation die ankommt. Zentral gesteuert, lokal realisiert. Local Brand X Marketingportal

Local Brand X is one of the leading providers of brand and marketingportals. In the development We rely on standardized system and advertising media modules that flexibly meet customer requirements. In this way we support decentralized organized companies to optimize their marketing processes.

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Contact

Local Brand X GmbH
Sophie-Christ-Straße 4
55127 Mainz
Germany

T: +49 6131 635 71 00
F: +49 6131 635 71 11
E: info(at)local-brand-x(dot)de