With the right brand management, you and your partners can leave a special and consistent impression on your customers. This not only strengthens your brand image, but also the connection with partners.
What is Brand Management?
How can target-oriented Brand Management be carried out?
The advantages of unified Brand Management
In which industries is Brand Management particularly important?
How can a software support?
The advantages of Brand Management Software
A brand presence from a single source, even with decentralized and cross-media marketing at the local level? These challenges affecting your company or brand can be overcome with efficient brand management. Bundle all relevant information about your brand on one platform for easy access by partners and service providers. In this way, successful brand management strengthens your marketing and guarantees consistent enforcement of your corporate identity when creating materials for local marketing. Brand management enables the central control and collection of all relevant brand information and thus simplifies local brand management.
In order to enable a target-oriented brand management for you, your brand and your partners, it is essential to get all parties involved on the same boat. Your partners are the face of the brand to the outside world. If they are not familiarized with the branding guidelines, your entire brand management and ultimately your marketing will fail. In addition, you should create ways that allow everyone to apply and implement the guidelines and marketing measures immediately and without a lot of prior knowledge and obstacles. Clear guidelines, good communication and/or software support where all necessary information and templates can be found will help.
What is a brand portal and why is it important for your brand? Current solutions, trends and cost models at a glance
Decentrally organized companies with a partner* network in particular benefit from targeted brand management. Here, many different partners are the figurehead of the brands. They need uniform guidelines and good communication to strengthen the brand image. The following is an excerpt of exemplary industries:
A brand management portal is the contemporary evolution of a long-established style guide. The platform ensures uncomplicated communication between all parties involved and makes it possible to retrieve information about the brand such as corporate design guidelines, media (assets) or other elements of the brand online, digitally and at any time. Decentralized brands often face the challenge of distributing content, actions and marketing measures to all partners. With a brand management portal, all relevant content and assets regarding the brands' appearance can be found online and updated on a daily basis. On the company side, the brand management software is enriched with design specifications, communication guidelines and best practice examples. All stakeholders have access to this content via the platform and can continue to work with the information that is relevant to them, use it for their own marketing and collaborate on uniform brand management. This streamlines communication channels, maintains uniform standards and facilitates brand management.
Your brand is your capital. That's why it's important to position it as strongly as possible and to enable uniform brand management. Management software for your own brand ensures that this is achieved successfully. Whether nationwide, on a local level or internationally: with the help of this software, you control the service providers of the brand in a targeted manner via a central hub and ensure that every user has access to the relevant content and content digitally, online and on a daily basis. Through the brand management software, you support your partners in local marketing, whether posts or ads on social media platforms, classic print products or modern video productions. Changes in usage rights or guidelines or corporate language in the company can be directly adapted and disseminated through the central management tool. This ensures successful communication, promising marketing and the strong appearance of your brand.