Brand Management

What is Brand Management?

A brand presence from a single source, even with decentralized and cross-media marketing at the local level? These challenges affecting your company or brand can be overcome with efficient brand management. Bundle all relevant information about your brand on one platform for easy access by partners* and service providers. In this way, successful brand management strengthens your marketing and guarantees consistent enforcement of your corporate identity when creating materials for local marketing. Brand management enables the central control and collection of all relevant brand information and thus simplifies local brand management.

The advantages of unified Brand Management

• Fewer requests to central marketing through centralized provision of all relevant information of your brand
• Ensure consistent and corporate design compliant marketing for the company or brands
• Easily create marketing activities and campaigns
• Collaboration of employees and partners* to better implement holistic brand management

How can a software support?

A brand management portal is the contemporary evolution of a long-established style guide. The platform ensures uncomplicated communication between all parties involved and makes it possible to retrieve information about the brand such as corporate design guidelines, media (assets) or other elements of the brand online, digitally and at any time. Decentralized brands often face the challenge of distributing content, actions and marketing measures to all partners*. With a brand management portal, all relevant content and assets regarding the brands' appearance can be found online and updated on a daily basis. On the company side, the brand management software is enriched with design specifications, communication guidelines and best practice examples. All stakeholders have access to this content via the platform and can continue to work with the information that is relevant to them, use it for their own marketing and collaborate on uniform brand management. This streamlines communication channels, maintains uniform standards and facilitates brand management.

Your brand is your capital. That's why it's important to position it as strongly as possible and to enable uniform brand management. Management software for your own brand ensures that this is achieved successfully. Whether nationwide, on a local level or internationally: with the help of this software, you control the service providers of the brand in a targeted manner via a central hub and ensure that every user has access to the relevant content and content digitally, online and on a daily basis. Through the brand management software, you support your partners* in local marketing, whether posts or ads on social media platforms, classic print products or modern video productions. Changes in usage rights or guidelines or corporate language in the company can be directly adapted and disseminated through the central management tool. This ensures successful communication, promising marketing and the strong appearance of your brand.