Here a picture, there a video and somewhere a folder with the presentations from last year. As chaotic as it sometimes gets on your own desktop, some company drives that are used as media storage are just as disorganized. However, in the course of digitization and the increasing concentration on online content, access to digital files, also known as assets, is becoming increasingly important. However, these are still often simply saved locally on individual computers and therefore have to be searched for or even bought several times. Digital asset management, or DAM for short, helps companies manage their assets and digital content and make them centrally accessible.
DAM software can be any form of database in which digital assets, i.e. media files such as graphics, images, videos, music, texts or presentations, are stored and organized. This applies to a simple image database of a photographer up to a marketing portal for decentralized companies. These databases are intended to simplify the storage and management of assets and bring all of the digital content together in one central location. In general, this storage is located in the area of content management and is sometimes also referred to as media asset management (MAM). This DAM software can be used purely internally in the company or in cooperation with external suppliers and partners as well as the press contacts.
Import and Export of Files
Overview and Findability
Uniform Corporate Design
Working Anywhere and Anytime
Integration in Other Systems
Digital asset management (DAM) can make many work steps in a company easier and more productive. The most important point in DAM is to create a platform on which all assets can be easily found. It does this by importing all images, videos and other media files into it. From this collection, exactly those assets can be downloaded and exported elsewhere that are necessary for the planned work step. In order to enable the right asset to be found in the shortest possible time, additional metadata can be stored in the files, which support the research and clarity. For example, the properties of an image can be searched for and filtered. Another advantage of this central storage is that all digital assets are archived at the same time, so nothing is lost and does not have to be purchased several times.
In addition to being used as a database, a DAM system can also be used as a brand portal in order to ensure that the corporate identity is implemented consistently and to provide all those involved with the necessary information. In addition, the automatic generation of watermarks and other identifying features can also guarantee uniformity. By storing them in a central location, the assets can in most cases be easily accessed regardless of time and location, which is a great advantage, especially in the flexible working environment of the 21st century. In order to further simplify the work steps, a DAM system usually also offers the option of connecting it to other systems (via interfaces). For example, web shops, web-to-print systems or marketing portals can directly access the individual digital assets through the integration, but which are physically still in the DAM software.
In order to use these advantages and functions and to see whether digital asset management software is also suitable for your own company, it is advisable to take a closer look at the areas of application. As such, a DAM can be used in all areas in which digital content is used. This is particularly useful in the digital and online areas. Sectors that have been using such database systems for a long time are the music and film industries as well as photography. However, it is not only important to manage the content correctly in the media sector; smaller start-ups and large corporations are already using DAM to simplify their processes and provide employees with a single point of contact for digital assets. Here it is above all the marketing, sales and PR departments that use digital asset management to find the content they need for their own work. They mostly use the images and content for the layout of advertising materials or the creation of presentations. In press work and also in cooperation with agencies and partners, DAM software is particularly suitable for file exchange. All in all, it means that digital asset management is relevant for companies that work with images or digital content.
Such a license-based management system is installed on the individual computers or in the internal company network after purchase. In order to be able to mutually access the content, the employees must be in the same network. The initial purchase of the DAM should be seen as a one-time, larger investment. Often additional annual maintenance fees (approx. 20% of the purchase price) have to be paid so that the latest software version is made available. Only then can it be ensured that bug fixes and security gaps are also eliminated by the provider.
SaaS systems are cloud hosting in which the system is not made available on the computers, but online via a web app. This has the advantage that employees can access the images, videos, presentations and content from any location. All you need is an existing internet connection. However, the purchase using a cloud system is associated with monthly rental costs. However, based on this subscription to the software, users are provided with innovations and updates.