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Bionorica SE is an internationally active pharmaceutical company based in Bavaria, which specializes in manufacturing, development and supply solution and marketing of herbal medicines. Bionorica offers the so-called Phytothek® concept to pharmacies that want to position themselves as a competent pharmacy for herbal therapy. Phytothek® pharmacies focus on highly effective herbal medicines and are characterized by competent advice in this segment. There are currently around 1,000 such Phytotheken® in Germany.
As part of the concept, pharmacies can access and use special materials via Local Brand X's Local Marketing Platform. The Phytotheken can access online banners, social media marketing or (print) materials, personalize them and order them directly. Local marketing can thus be carried out quickly and easily and all marketing-relevant content can be collected on one platform.