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Are you interested in the latest trends from the marketing world and would like to be informed about industry and company news? Then this is the right place for you. Our magazine contains articles on local marketing, best practices and interesting facts about Local Brand X.
Have you noticed yet? The environment of this article and of the entire magazine looks a little different than usual. We have decided to optimize our online presence this year and to rename the well-known “Marketing Portal” to “Local Marketing Platform”.
To enable good cooperation and partnership and to carry it out as easily as possible, partner relationship management software helps.
Dealer marketing and sales work particularly well when a win-win situation arises on the part of the dealer and the brand, from which the end consumer also benefits. We present different strategies.
Whether flyers, brochures or business gifts. A standardized, simple and digital recording of the inventory enables orders to be processed quickly and products to be reordered in good time if necessary.
5 points how the cooperation with your sales partners becomes successful and a win-win situation.
Gothaer Versicherung makes Local Brand X video personalization available to its local insurance brokers in order to maintain proximity to the customer. This allows representatives on site to record personal videos for their customers and send them directly.
External data sources can be linked to the LBX marketing portal with a data source API. All data stored in these systems can be called up in the portal and can be used to create advertising material.
In order to make a uniform, but individually customized print for each partner* possible, companies usually rely on a web-to-print system. But how do you choose the right system?
Through video personalization, partners can also achieve a direct personal exchange with their local customers via virtual channels and easily implement innovative local marketing.