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In the fast-paced world of marketing, first impressions are usually crucial. Especially in the local market, where distributors are struggling to capture the attention of their potential customers, visual appeal plays a crucial role. One of the most valuable tools for compelling and engaging local marketing is high-quality image and video material - and this is where the Local Marketing Platform's new photography service comes into play.
With the agency offenblende, we are delighted to have found a service provider for our customers this year that covers all the requirements of a high-quality photographer service. With a network of over 650 certified photographers and videographers throughout the DACH region and a wide range of photo and video services, the agency fits perfectly into the Local Brand X service partner network. Our customers' sales partners* can now book the photographer service directly via theLocal Marketing Platformand the professional photographer will appear at the desired location or event on the agreed date.
Whether it's restaurants, retail stores, real estate or services: Potential customers want visual stimuli to identify with a brand or business and get to know it better before making a purchasing decision. Professional photos and videos can convey the authenticity and credibility of a company and show the local target group that the company has high standards for its products or services. Local distributors can show personality and provide insight into their store or location. Visual marketing materials that are tailored to the region can also help to emphasize local ties and build an emotional connection with potential customers who identify with the region. Distributors that stand out with stunning images and videos also have a better chance of standing out from the competition and attracting new customers.
Offer your sales partners* the opportunity to advertise your products or services with professional product photos and use the high-quality images for various print customizations, large-scale advertising measures, brochures or online campaigns that can be booked directly in the Local Marketing Platform. You can also use the portrait photographer service to have professional and uniform employee photos taken of your sales partners* at the various locations. These can be used in many ways, for example on the website, in brochures, on business cards or on social media platforms. Agency managers in particular benefit from high-quality employee photos, as a personal appearance conveys authenticity and strengthens trust in the brand. Depending on your requirements, the images can be individually edited afterwards and made available for you to download in an online gallery or delivered in print.
Do you regularly organize local events such as trade fairs, evening events, product launches or smaller regional events? Take the opportunity to capture these special moments with event photos or event films and use the image and video material on your website or social media channels to attract new potential customers and strengthen your online presence. For internal company events such as Christmas parties and summer festivals, it is also worth capturing the experiences professionally and giving a glimpse behind the scenes of your company.
If you want to show different locations and properties in your portfolio, it is also worth using the real estate photography service, which provides you with professional photos to illustrate your property. You can easily include these on landing pages, in online directories or, for example, on your careers page to showcase the workplace. This service, which can also be booked via the Local Marketing Platform, is particularly popular with banks, insurance companies and real estate agents.
We are pleased to offer our customers a further opportunity to optimize their local marketing by connecting offenblende and to continuously develop the service provider network of the Local Marketing Platform.