NÜRNBERGER Insurance and Local Brand X: How the insurance company is exploiting the full potential of the Local Marketing Platform

NÜRNBERGER Versicherung is a German insurance company founded in 1884 that simply offers people the right protection. Whether it's life insurance, private health insurance, accident, property or car insurance: Customers will find what they are looking for in NÜRNBERGER's repertoire. The company focuses on providing customers with personal, competent and local advice. This means that insurance customers throughout Germany can always find the right contact person in their local area who can advise and support them with their questions about insurance or financial services at any time.

However, with such a large network of sales partners throughout Germany, the NÜRNBERGER marketing center had to deal with many manual arrangements and processes in the past. And it was extremely time-consuming to advise and support the sales partners individually in carrying out local marketing measures. It was also challenging to operate uniform and efficient local marketing via the insurance company's various sales channels (e.g. permanent sales force and brokers).

We are pleased that the company has been using the Local Marketing Platform since 2022 to reduce manual processes and provide targeted support to sales partners in carrying out local marketing measures.

All modules of the Local Marketing Platform are in use

Before using the Local Marketing Platform, the insurance company used numerous different systems for various marketing processes, which meant that a lot of time was spent on maintaining the individual systems. By using the Local Marketing Platform, the various individual solutions are combined in one system, which keeps time and costs low and efficient.

The software solution has been well received by the more than 4,500 users at the various NÜRNBERGER locations. By using all available modules and connecting over 500 agencies and more than 30 service providers, users have a comprehensive range of marketing materials and measures at their disposal. From classic print customizations for business stationery, trade fair materials or other promotional items to online advertising measures such as Google ads or social media posts to individually designed videos and e-mail newsletters: The Local Marketing Platform offers NÜRNBERGER's sales partners a wide range of options for customizing their marketing products.

The entire NÜRNBERGER brand world in the integrated brand management portal

The brand management portal integrated into the Local Marketing Platform, where sales partners can find everything they need to know about the company's brand world, is particularly popular and extensively expanded. Employees and external partners are provided with information and templates relating to the appearance, brand values and corporate language of the insurance company. Here, sales partners can not only view corporate design elements such as colors, images and illustrations, but also find practical application notes for the brand documents for print and online individualizations and can download the various brand materials such as logos, graphics and presentation slides quickly and easily in the download area.

Don't miss out: Live webinar on April 10, 2024

If you would like to learn more about why NÜRNBERGER decided to use the Local Marketing Platform and how the insurance company's local marketing has developed since then, we recommend that you watch the webinar on April 10, 2024 at 10 a.m.

In the webinar, Karsten Engelbrecht from NÜRNBERGER and Simon Hofbauer from Local Brand X will talk about the challenges for insurance companies in local marketing and show where the Local Marketing Platform can help. They will provide insights into the organization of local marketing at NÜRNBERGER and explain the successful results that have already been achieved through software automation. Challenges in insurance marketing will be discussed in an open exchange and you as a participant can ask your specific questions.
Register now

We are grateful for the good cooperation with NÜRNBERGER and look forward not only to the joint webinar, but also to continuing to accompany and support the insurance company in its local marketing activities.

Carolin Klein
Carolin Klein

Marketing Managerin

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