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An Italian restaurant in the neighboring town, the nearest pharmacy or a local insurance broker - when we search for specific businesses, products or services nearby, we most often turn to search engines like Google and Co. Therefore, it is more important than ever that your local partners* are found for these queries. Local directory listings (also called Local Listings) help businesses with local affiliate networks improve their visibility in search engines by increasing their reach and ensuring the accuracy of their information.
Local Listings are online directories or platforms where businesses can post their basic information such as company name, address, phone number, hours of operation and website. These directories serve as a source for local search engines, navigation services and other platforms to provide accurate and up-to-date information about businesses. Thus, these listings ensure that businesses are present in various directories and platforms to reach a wider audience and improve visibility in local search results. When potential customers search for products or services in their area, they can immediately come across the business information in the listings. This makes it easier for them to contact or visit the business. In addition, directories usually offer customer reviews and feedback, which can boost the confidence of potential customers.
Google My Business is one of the most popular local listing platforms for businesses. It allows them to display specific information in Google search results and on Google Maps. Users can search for businesses, products or services near them and get relevant results with the corresponding locations. In addition, Yelp is a popular platform where users can search, rate and recommend local businesses. Yellow Pages is also a classic directory for listing businesses in a wide variety of industries and regions. Users can search for businesses near them by entering categories or keywords.
If you want to make your own partners* more visible for local inquiries, it helps to feed the most popular search engines, business directories, navigation systems and voice services with information. With the Local Marketing Platform's Listings & Reviews add-on, you can control and manage profile data and images for about 60 online directories. Your local partners* can manage the master data in the Local Marketing Platform themselves and the data is automatically transferred to the individual directories. Thus, in case of updates, only the data in the platform needs to be adjusted and all of the more than 60 different directories are up-to-date at all times. With the add-on, you ensure the uniformly maintained profiles of your partners* in all directories and strengthen the local visibility of your brand. Also, evaluate the reach and interactions of your partners*' linked listings in an instant and draw valuable conclusions for your future marketing strategy.
If you want to learn more about the Local Marketing Platform's Listings & Reviews add-on, feel free to contact our team anytime.