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The FOX AWARDS team has been honoring successful marketing and communication solutions every year for 11 years. In the past the focus was mainly on campaigns and communication concepts, but this year a new category “workflow” was launched. This distinguishes software solutions that contribute to increasing production efficiency and marketing and communication success and was made for our local marketing platform.
With the submission of the customer case "LVM and Local Brand X: Increase in efficiency with the Local Marketing Platform", Local Brand X was able to achieve gold. The gold is awarded to concepts that demonstrate above-average efficiency performance in all criteria and are therefore considered to be an inspiring example in their category.
Our submission described the use of the local marketing platform using the customer example of LVM Versicherung. In doing so, emphasis was placed on increasing efficiency in local marketing, through lower costs and time expenditure, as well as strengthening and optimizing the brand image. With the Local Marketing Platform, LVM Versicherung makes marketing measures available to its exclusive sales force for processing, marketing information for viewing and offers the possibility of analyzing and evaluating marketing processes and activities.
The Fox Awards are the trend barometer of efficient brand communication. They show how companies and organizations use content to reach new stakeholders and to retain customers as well as to retain employees and attract new ones. The aim of this efficiency competition, which is unique in terms of conception and implementation, is to gain deep insights into the most important economic sectors. The aim is to sound out their communication requirements and to identify the best solutions. More at: www.foxawards.de