Simple, uniform and effective: this is how you can carry out targeted advertising measures with an online marketing portal

In today's digital world, a strong online presence is essential to reach diverse target groups and get in touch with potential customers. Even in local marketing, it is usually no longer enough to rely on traditional, printed advertising. Flyers, brochures and point-of-sale advertising are still important marketing channels, but they are increasingly being supported, supplemented or even replaced by digital advertising measures such as social media or Google ads.  

Online marketing measures have therefore also become increasingly popular and important in local marketing in recent years. However, the variety of digital advertising measures available can also be overwhelming and is a challenge in many places, especially for sales partners* who are solely responsible for advertising and local marketing. Not every sales partner has in-depth online marketing expertise in social media, SEO & Co. and therefore requires increased support from the marketing center. In order to overcome these challenges and to be able to use digital marketing measures in a targeted and simple manner, some companies rely on a central online marketing portal.  

In this article, you will learn how a marketing portal can help your company and your sales partners* with marketing planning and implementation and contribute to greater efficiency and consistency in local online marketing.
 

Which marketing measures can an online marketing portal support?

Various online marketing measures play an important role in local sales partner marketing in order to improve the visibility and reach of individual company locations. Here are three of the most relevant areas in online marketing:
 

1. Social Media Marketing

Social media offers effective tools to get in touch with local target groups and inform them about products or services. Through targeted advertising and organic content, your sales partners* can increase their reach and build customer loyalty to the company. In an online marketing portal with an integrated social media module, your sales partners* can easily create and customize images and videos for various social media channels, plan content and analyze its success in order to optimize their presence on social media platforms such as Facebook, Instagram and LinkedIn.
 

2. Search engine marketing (SEO & SEA) 

Search engine marketing includes both organic search engine optimization (SEO) and paid advertising (such as Google Ads/ SEA) to improve visibility in search results. By optimizing local search terms and placing targeted ads, sales partners* can strengthen their presence with potential customers in the vicinity and attract more visitors to the website. An online marketing portal provides support both in the organic area, for example by simply entering company data in online directories & reviews, as well as for paid ads (for example Google Ads or social media ads), which can be booked by sales partners* directly via the marketing portal.
 

3. E-mail marketing

Email marketing enables companies to get in touch with their customers directly and inform them about offers, news and events. Through personalized and targeted emails, they can improve customer loyalty and increase sales. With an online marketing portal, your sales partners* can, for example, create email newsletters directly in the platform (e.g. using a ready-made template). The sales partner fills the newsletter with their local information and checks the design. Thanks to the optional link to the customer data, the newsletter can be sent directly to customers as an email in the online marketing portal.
 

Conclusion

An online marketing portal, such as the Local Marketing Platform, serves as a central marketing tool with which sales partners* can manage and carry out all their online marketing activities. It not only supports the company in planning a campaign or creating digital marketing content, but also leads to faster and more efficient communication between head office and sales partners*. Using an online marketing portal saves time that can be invested in local customer advice or planning the next campaign. 

If you would like to find out more about how the Local Marketing Platform can support you in local online marketing, please contact us. We look forward to telling you more about it.