Retail marketing software
With retail marketing software, you can centrally manage activities, campaigns, price promotions, and local marketing for all retailers while still allowing them to act independently. Through a central retail marketing portal, retailers access approved templates and campaigns, customize them for their market, and implement them directly on-site, regardless of whether they offer products from a single manufacturer or multiple brands. This connects central control with local execution, ensuring a consistent brand presence at every location.
Measurable marketing success with our retail marketing software
68%
78%
36%
With the Local Marketing Platform from Local Brand X, we have created a solution that strengthens both the diversity of our members' brand worlds and the independence of our retailers. Today, every location can act professionally, in line with the brand, and independently. For us, this is a real milestone in cooperative marketing.
A
retail marketing software helps you meet these challenges.
The all-in-one
retail marketing software
Protecting templates, prices, and the brand
Launch every campaign on the sales floor at the same time
Make every location visible in its catchment area
The ultimate retail marketing guide:
Looking for general information on retail marketing? We have summarized everything you need to know in a comprehensive article.
Our customers achieve
measurable results
FAQs
What is retail marketing software?
Retail marketing software is a central platform that allows companies to equip their local partners (retailers) with marketing resources and centrally manage company-wide campaigns, price promotions, and calendars. Despite this centralized planning, such a system enables each location to act independently. Individual retailers access approved templates, tailor them to their customers, and implement them immediately without any detours. You at headquarters decide (depending on the specific promotion) whether products from a single manufacturer or various brands should be advertised locally.
How does retail marketing software ensure correct pricing and mandatory disclosures?
To ensure consistent data and legally compliant marketing, strike-through prices, RRPs, energy labels, and promotional periods are stored centrally and fixed within the templates. In the online editor, locations only edit the fields they are permitted to customize locally, such as the address, regional additions, local offers, or adjustments for their specific customer base. This ensures that every flyer and poster remains legally compliant and on-brand during personalization, while still supporting the local marketing efforts of individual dealers.
How can price promotions be rolled out across all locations simultaneously?
Use the retail marketing platform to plan seasonal and price promotions in a central marketing calendar so that every location knows what is happening and when. For every promotion, a complete package is available, ranging from window posters, floor stands, and flyers to social media ads and newsletters. Through reports, you can see at any time which locations have already accessed the promotion.
How does a retail marketing portal increase the local visibility of my locations?
The retail marketing portal keeps opening hours, photos, and reviews up to date across approximately 60 online directories and map services, making every location more visible in its catchment area and making it easy for customers to get in touch. Ready-made campaign packages—for example, for grand openings, special Sunday shopping events, or customer promotions—strengthen local presence against both local competitors and online retailers. As a result, more people learn about your business, local dealers sell more products, and the manufacturer and the brands offered gain greater awareness.
Which companies benefit from retail marketing software?
This software is designed for retail companies with numerous dealers, partners, and locations that want to implement local promotions, campaigns, and assortment changes consistently across all sites simultaneously. By providing editable templates, you enable dealers to showcase their own products—and potentially even different manufacturers—while promoting their local offerings through a cross-media marketing strategy. This helps dealers stand out against local competitors and online retailers while keeping their production efforts to a minimum.
