Our mission since 2018: Make local sales partner marketing more efficient
Our story: Until the end of 2017, our founding team worked at an agency in Mainz, where we were looking for a platform for partner marketing ourselves.
"We need marketing materials. Ideally personalized, and we needed them yesterday!"
While there were a few providers on the market, we found them too inflexible and their interfaces too complicated. That was the starting signal in 2018 for the development of our local marketing platform.
"We need marketing materials. Ideally personalized, and we needed them yesterday!"
While there were a few providers on the market, we found them too inflexible and their interfaces too complicated. That was the starting signal in 2018 for the development of our local marketing platform.
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Our Approach
Easy to use: As easy as an online shop.
Open ecosystem: A platform on which sales partners, agencies, production partners, etc. work together efficiently.
Sustainability: We want to constantly develop our platform in line with customer needs.
Open ecosystem: A platform on which sales partners, agencies, production partners, etc. work together efficiently.
Sustainability: We want to constantly develop our platform in line with customer needs.
60+
customers
10+
years of experience
50+
employees
100,000+
users
Take a look behind the scenes at
Local Brand X
Unser management team
Yannik Bockius
Chief Executive Officer
Simon Hofbauer
Chief Customer Officer
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Dominik Paasche
Director of Engineering
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Joscha Menzel
Head of Software Architecture
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Let's grow together. Be part of the team.
Go to the careers page
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Our values
We solve problems without detours
We are focused on providing solutions without wasting time. With our structured processes, we enable successful cooperation with our customers.
We are focused on providing solutions without wasting time. With our structured processes, we enable successful cooperation with our customers.
Together we are strong
People come first for us. We overcome challenges with open communication and fun at work.
People come first for us. We overcome challenges with open communication and fun at work.
We offer freedom for your own action
We work on our tasks in a responsible, motivated and independent manner. Our team lives in a culture full of trust.
We work on our tasks in a responsible, motivated and independent manner. Our team lives in a culture full of trust.
We're not standing still
Through agile processes and adaptability, we can adapt to a wide range of challenges in order to present the best possible results.
Through agile processes and adaptability, we can adapt to a wide range of challenges in order to present the best possible results.
Local Brand X is founded in Mainz
11/2017
Start of operations
01/2018
We win the IT Innovation Prize 2018 as state winner of Rhineland-Palatinate
03/2018
Local Brand X deliberately opts for in-house training and hires the first two trainees
08/2018
We took second place in the SUCCESS technology competition organized by ISB Rheinland-Pfalz
10/2019
The local marketing platform is growing and reaching 10,000 users
12/2019
Local Brand X gains its first international customer and now makes the system available in over 20 languages
01/2020
Kununu honors Local Brand X as a “Top Company”
04/2020
We simplify our system modules and only offer “Print.X”, “Online.X”, “Social Media.X”, “Video.X”
01/2021
We are moving near the train station and now have three times the space available
12/2021
We now offer the four system adds-ons directories & reviews, advertising associations, marketing and budget planners, as well as advertising allowance
08/2022
We now work for 50 well-known brands with over 50,000 users on the system
01/2023
We are now offering another “Event Management” add-on. It allows local events to be planned, created and managed at a central location
09/2023
We are launching the Local Brand X Community Center and bringing our customers even closer together
03/2024
The first AI features are being made available in the Local Marketing Platform
02/2025
We are hosting the first Local Marketing Day in Mainz
09/2025
Our Local Marketing Platform is now used by 100,000 users
01/2026
We are releasing two new add-ons: Campaign Management and AI Marketing Assistant
05/2026
