Privacy statement of
Local Brand X
With this privacy policy, we inform you about the extent of the processing of your personal data (hereinafter “data”).
1. Responsible for data processing
Responsible for data processing in accordance with the provisions of the General Data Protection Regulation (GDPR) is:
Local Brand X GmbH
Mombacher Strasse 4
55122 Mainz
Phone: +49 6131 63571 00
Web: www.local-brand-x.com/privacy-protection/
email: info@local-brand-x.com
2. Contact details of our data protection officer
RMPRIVACY GmbH
Matthias Rosa
Große Langgasse 1A
55116 Mainz
Phone: +49 6131 144 56 25
email: datenschutz@local-brand-x.com
3. General information about data processing
As part of our business and website operations, we process data.
This also includes disclosure through transfer to third parties and, if applicable, to so-called third countries outside the European Union (“EU”) and the European Economic Area (“EEA”). If we transfer data outside the EU or the EEA, we have marked this accordingly below.
4. Data processing
The details of the data concerned, processing purposes, legal bases, recipients and, if applicable, transfers to third countries are listed below:
a) Log file when visiting a website
We log your website visit. In doing so, we process:
• name (s) of our retrieved website (s),
• date and time of retrieval,
• the amount of data transferred,
• the browser type and version,
• the operating system you are using,
• the referrer URL (the previously visited website),
• your IP address,
• the requesting provider.
The legal basis for data processing is in accordance with Art. 6 para. 1 f) GDPR our overriding legitimate interest in the continuous provision and security of our website.
The log file is deleted after seven days, unless it is required to prove or clarify specific legal violations that became known within the storage period.
b) Hosting
To provide our online presence, we use services from web hosting providers, which process the above-mentioned data and all data to be processed in connection with the operation of this website (log file when visiting the website) on our behalf.
The legal basis for data processing is in accordance with Art. 6 para. 1 f) GDPR our overriding legitimate interest in providing our website.
c) Contact
If you contact us, we will process the following data from you for the purpose of processing and processing your request: Name, contact details - if provided by you - and your message.
The legal basis for data processing is our obligation to fulfill the contract and/or to fulfill our pre-contractual obligations in accordance with Art. 6 para. 1 b) GDPR and/or our overriding legitimate interest in processing your request in accordance with Art. 6 para. 1 f) GDPR.
d) Contact when applying
If you contact us to send us your application as an employee, e.g. by e-mail or via a contact form, the data you provide (e.g. name, e-mail address, desired place of employment, etc.), your message and the submitted application documents will be processed exclusively for the purpose of processing and processing your application request.
The legal basis for data processing is paramount SECTION 26 BDSG. Accordingly, the processing of data necessary in connection with the decision to establish an employment relationship is permitted.
Should the data be necessary for legal prosecution after completion of the application process, data processing can be carried out to protect our legitimate interests in accordance with Art. 6 para. 1 f) GDPR take place, namely to assert and/or defend claims.
e) Inclusion in the pool of applicants
If we do not make you a job offer, it is possible to include you in our pool of applicants. If accepted, all documents and information from the application will be transferred to the pool of applicants in order to contact you in case of suitable vacancies.
The legal basis for inclusion in the pool of applicants and contact you in the event of suitable vacancies is your consent in accordance with Article 6 (1) a) GDPR. The submission of consent is voluntary and has no connection with the ongoing application process. You can withdraw your consent in whole or in part at any time for the future. However, please also note that we will delete application documents after 2 years at the latest if no suitable position is available for your profile during this time.
f) Contract processing and provision of services
As part of providing our services and initiating and processing the existing contractual relationship between you and us, we process various data.
If you have commissioned us to provide a service, we process your data (if provided: name, contact details, address) and all information necessary to fulfill the order exclusively for the purpose of processing and processing the contractual relationship.
This includes in particular our appropriate advice and support, correspondence with you, invoicing, and fulfilment of our accounting and tax obligations. The data is processed accordingly on the basis of Art. 6 para. 1 b) GDPR and to fulfill our legal obligations in accordance with Art. 6 para. 1 c) GDPR.
If this is necessary to process the order, your data will be passed on to third parties.
This includes, in particular, disclosure to supervisory authorities for the purpose of correspondence and to assert and defend your rights.
We take all appropriate measures to transfer personal data only to the extent necessary for the underlying purpose.
g) Ticket system
To process your support requests, we use the ClickUp ticket tool from Mango Tegnologies Inc, 215 Lowell Ave, Palo Alto, CA 94301, USA (hereinafter “ClickUp”). In doing so, we process the data of your request, which you submit to us.
This also involves data transfers to Click-up's AWS servers in the United States of America.
Mango Technologies Inc. is certified under the EU-US Data Privacy Framework and falls under the EU adequacy decision for the USA.
h) Newsletters
In order to provide you with regular information about our company and offers, we offer to send you an e-mail newsletter. When you subscribe to the newsletter, we process the data you entered when you signed up (e-mail address and other voluntary information). To prevent misuse, we will send you an email after you register asking you to confirm your subscription (double opt-in procedure). In order to be able to prove the registration process in accordance with the law, your registration will be logged. The time of registration and confirmation as well as your IP address are affected.
The legal basis for sending the newsletter is your consent in accordance with Article 6 (1) a) GDPR. Data processing in connection with sending the confirmation email for your registration and the associated data logging is carried out in accordance with Art. 6 para. 1 f) GDPR due to our legitimate interest in proving your proper registration.
If you give us your consent, we will also evaluate in the newsletters whether you have opened the newsletter and the scrolling and clicking behavior in the newsletter. This is done for the purpose of optimally tailoring our newsletter to your interests and improving the content of our newsletter. The legal basis for analysing the newsletter is your consent in accordance with Article 6 (1) a) GDPR.
To send the newsletter, we use service providers to whom we transfer the specified data.
After you unsubscribe from the newsletter distribution list, we or the newsletter service provider may store your e-mail address in a blacklist to prevent future mailings. The data from the blacklist is only used for this purpose and is not combined with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest in the sense of Article 6 (1) (f) GDPR). Storage in the blacklist is not limited in time. You can object to storage if your interests outweigh our legitimate interest.
i) Download of various publications
On our website, it is possible to download various white papers, checklists, studies or handouts about our products.
In doing so, we process your name, company and email address to send you the requested materials by email.
The legal basis for processing personal data is the obligation to fulfill the contract in accordance with Art. 6 I 1 b) GDPR.
For more information about the download conditions for white papers, please visit our website at: https://www.local-brand-x.com/downloadbedingungen/.
j) Chatbot
In order to be able to answer your inquiries faster and more efficiently, we use Loci, the chatbot. For this purpose, we process your name and message.
The legal basis for data processing is our obligation to fulfill the contract and/or to fulfill our pre-contractual obligations in accordance with Art. 6 para. 1 b) GDPR and/or our overriding legitimate interest in the best possible processing of your request in accordance with Art. 6 para. 1 f) GDPR.
k) Use of cookies
We use so-called cookies on our website. Cookies are small text files that are stored on your respective device (PC, smartphone, tablet, etc.) and stored by your browser.
Information about the specific cookies we use, their providers and purposes can be found in our consent banner. There, you give your consent to the respective services, revoke them or adjust your settings retrospectively.
Our consent banner
In order to obtain your consent to store certain cookies on your device and to document them in accordance with data protection regulations, you used the consent management platform of Usercentrics GmbH, Rosental 4, 80331 Munich, website: usercentrics.com/en/ (hereafter “Usercentrics”). The following data is transferred to Usercentrics:
• Opt-in and opt-out data
• Referrer URL
• User Agent
• User preferences
• Consent ID
• Date of consent
• Consent type
• Template version
• Banner language
The legal basis for data processing is the fulfilment of our legal obligation in accordance with Article 6 (1), p. 1 c) GDPRto obtain the appropriate consents.
Withdraw consent to the use of cookies under cookie settings at any time and/or the takes adjust at any time.
l) Analysis/Marketing
aa) Google services
We use various services from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter “Google”) on our website. It is possible that this also involves data transfers to Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 in the USA.
Google is certified under the EU-US Data Privacy Framework and falls under the EU's adequacy decision for the USA.
Google Analytics
We use the Google Analytics tracking tool from Google on our website. We use Google Analytics to evaluate your use of the website, to compile reports on activities within this website and to provide other services associated with website usage and thus improve usability.
When using Google Analytics, interactions of website visitors are primarily recorded using cookies and systematically evaluated.
We use Google Analytics with the “anonymizeIp ()” extension. As a result, IP addresses within the member states of the EU or EEA are abbreviated. If a transmission takes place to Google's servers in the USA, the full IP address will only be transmitted and abbreviated there in exceptional cases. Direct personal reference is therefore generally excluded. In particular, it is no longer possible to assign it to the accessed computer or terminal device of the website visitor.
By using Google Analytics, the following data is processed:
• 3 bytes of the IP address of the visited system of the website visitor (anonymized IP address),
• the website accessed,
• the website from which the user accessed the page on our website (referrer),
• the sub-pages that are accessed from the website,
• the time spent on the website,
• the frequency with which the website is accessed.
According to its own information, Google will never connect your IP address with other data from Google.
Google Remarking/Retargeting
We use so-called tracking cookies from Google on our website. When you visit our site, permanent cookies store information about which products you have viewed on our website and which advertisements and pages from third parties bring users to our website. When you subsequently visit a partner website, we can display personalized advertising for you based on the articles viewed by us.
Legal basis and revocation
The legal basis for data processing within the scope of the aforementioned Google services is your prior consent in accordance with Article 6 (1) a) GDPR.
You can withdraw your consent at any time with effect for the future by adjusting your preferences in our constant banner.
Google Ads
We use Google Ads, an online advertising program from Google, on our website. This involves so-called conversion tracking. If you click on an ad placed by Google, a cookie is set. This cookie expires after 30 days and is not used to personally identify users. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.
The data collected using the conversion cookie is used to generate statistics for ads customers who have opted for conversion tracking.
Legal basis and revocation
The legal basis for data processing within the scope of the aforementioned Google services is your prior consent in accordance with Article 6 (1) a) GDPR.
You can withdraw your consent at any time with effect for the future by changing your preferences in our Consent Banner adjust.
bb) Facebook Custom Audiences (pixels/cookies)
On our website, we use a so-called tracking pixel from Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, a subsidiary of Facebook Inc. 1601, Willow Road Menlo Park, CA 94025, USA. We use Facebook Pixel to track the success of our own Facebook advertising campaigns and to optimize the delivery of Facebook advertising campaigns to interested target groups.
After you click on a Facebook ad or when you visit our website, a cookie is stored on your device using the pixel on our website. The cookie processes data about whether you have reached our website via a Facebook ad and makes it possible to analyze the user's behavior until the purchase is completed. This allows us to understand the success rate of our Facebook advertising campaigns. In addition, the pixel processes data that you have visited our website and makes it possible to adapt the advertising displayed on Facebook to your interests.
The Facebook pixel integrated on our website creates a direct connection to the Facebook servers when you visit our website. The information generated by the cookie about your use of this website (including your IP address) is transmitted to Facebook in the USA.
Meta is certified under the EU-US Data Privacy Framework and falls under the EU's adequacy decision for the USA.
The data collected is anonymous to us and does not allow us to draw any conclusions about the user. If you are registered with Facebook, Facebook can associate the information collected with your account. Even if you do not have a Facebook account or are not logged in when you visit our website, Facebook may process and store your IP address and other identification data.
You can withdraw your consent to data processing by Facebook Pixel for our web domain at any time with effect for the future by changing your preferences in our Consent Banner adjust.
The legal basis for data processing is your consent in accordance with Article 6 (1) a) GDPR.
m) External content
We use dynamic content (“content”) from third parties to optimize the presentation and offer of our website. When you visit the website, an interface automatically sends a request to the server of the respective content provider, which transmits certain log data (e.g. the user's IP address). The dynamic content is then transmitted to our website and displayed there.
We use external content in connection with the following functionalities:
Integration of Vimeo videos
On our website, we have included videos from the Vimeo portal from Vimeo, Inc., 555 West 18th Street, New York, New York 10011, USA. When the videos are played, log data is transferred to Vimeo's servers in the USA. This processing is carried out on the basis of our overriding legitimate interest in optimal marketing of our offer in accordance with Art. 6 para. 1 f) GDPR.
For data transmission to the USA, Vimeo ensures an appropriate level of data protection via the EU standard contractual clauses. A copy of the relevant EU standard contractual clauses will be provided upon request. To do so, please contact datenschutz@local-brand-x.com.
5. Duration of data storage
We only store personal data for as long as is necessary for the purposes for which it is processed or as long as you have withdrawn your consent. Insofar as legal storage obligations must be observed, the storage period for certain data may be up to 10 years regardless of the processing purposes.
6. Your rights as a data subject
a) Information
On request, you will receive information about all personal data that we have stored about you free of charge at any time.
b) Correction, deletion, restriction of processing (blocking), objection
If you no longer agree to the storage of your personal data or if it has become incorrect, we will delete or block your data or make the necessary corrections (insofar as this is possible under applicable law). The same applies if we are only to process data restrictively in the future. In particular, you have the right to object in cases where your data is required due to the performance of a task that is in the public interest or is carried out in our legitimate interest, as well as profiling based on this. You also have such a right of objection in the case of data processing for the purpose of direct marketing.
c) Right of withdrawal in case of consent with effect for the future
You can withdraw your consent at any time with effect for the future. Your revocation does not affect the lawfulness of processing up to the time of revocation.
d) Data portability
If data processing is carried out on the basis of a contract, pre-contractual negotiations, consent or using automated procedures, you have the right to data portability. On request, we will provide you with your data in a common, structured and machine-readable format so that you can transfer the data to another person responsible upon request.
e) Restriction of processing
Data for which we are unable to identify the data subject, for example if it has been anonymized for analysis purposes, is not covered by the above rights. Information, deletion, blocking, correction or transfer to another company may be possible with regard to this data if you provide us with additional information that allows us to identify you.
f) Exercising your rights as a data subject and right to lodge a complaint
If you have any questions about the processing of your personal data, information, correction, blocking, objection or deletion of data, or if you wish to transfer the data to another company, please contact datenschutz@local-brand-x.com.