As a strong partner for specialist retailers, EUROBAUSTOFF was faced with the task of combining the numerous independent retailers and eight independent brand worlds of larger alliances on the brand side without losing the individuality of the individual brands and locations. In addition, a diverse marketing portfolio should be structured and a growing number of service providers connected. The whole thing must be organized in such a way that each user can act independently and efficiently.
More than 1,600 locations with different target groups, regional characteristics and widely varying marketing knowledge require a flexible and scalable marketing strategy.
Eight brand alliances with individual corporate designs and specific content make marketing communication complex.
The coordination of over 9,000 articles and more than 30 service providers in a central system places high demands on organization, data management and process reliability.
Die Local marketing platform EUROBAUSTOFF makes it possible to provide all affiliated retailers with the appropriate marketing materials centrally. The system is modular and combines a main platform with eight brand-specific subsystems, each with its own corporate design and individual content. This allows users to access their personal area directly and find exactly the advertising measures and functions that are relevant to their brand.
Retailers can easily individualize, order and manage various marketing measures via the platform. Thanks to the integrated media database, all required logos, images and videos are available centrally. This strengthens retailers' local marketing and at the same time efficiently supports central brand management.
A central, modular platform for individual brand environments enables the targeted management and maintenance of different brand identities, while maintaining a uniform system basis.
Through a differentiated role concept, content is played out according to location, brand and user roles. This gives over 2,000 active users exactly the information and materials they need for their work.
The direct connection of over 30 service providers and integrated advertising subsidy management significantly simplify the processing of marketing measures and increase transparency and process reliability.
