Who is actually behind the faces of Local Brand X? In our interview series, we would like to give you regular insights into the team, personally, honestly and with a look behind the scenes. Today we get to know Sofia, our Junior Marketing Manager. She talks about how she found her way to Local Brand X, what fascinates her about SEO and why everything runs better with music in her ear.
1) Hi Sofia, nice to have you with us today! Tell me: Who are you and what do you do at Local Brand X?
Hi, I'm Sofia, 24 years old, and I work as a Junior Marketing Manager at Local Brand X. My responsibilities are pretty diverse — I mainly deal with our website and SEO topics, but I am also involved in social media, the newsletter and many other marketing tasks.
2) What brought you to Local Brand X? And how does your working day differ from before?
I was actively looking for a job in marketing and came across Local Brand X. From the very first look at the website and social media channels, I had a good feeling. The team was friendly and the corporate culture was modern and open. Especially compared to other job offers, this convinced me. Before that, I was a working student in a corporation where many things were rather rigid and I often had to take on typical “working student tasks”: transferring data, copying, etc. It's completely different here at LBX: I can actively contribute and implement my own ideas.
3) As a Junior Marketing Manager, you have a diverse range of responsibilities. Which project have you enjoyed the most so far?
Definitely everything about our website! Even though I can't code myself, I really enjoy understanding how a website works and how to optimize it. I also find SEO particularly exciting. It's very time-consuming, but I find it incredibly interesting to analyze which factors influence our visibility and figures.
4) What should you definitely not miss in your everyday working life? Is there, for example, a snack or perhaps a specific ritual?
music! I actually always have headphones in my ear. If I forget it, the music is played loudly on the laptop, much to the “joy” of my colleagues in the office. But no one has complained about my taste in music so far... let's see how long it stays that way!
5) Has your heart always been beating for marketing or did your heart's job look completely different?
As a child, I actually wanted to become a saddler for horses, quite a contrast to my current job! I was later fascinated by art. If I wasn't dependent on money, I'd probably live as an artist, simply out of passion. But I've found a great professional home in marketing because I can also express my creative side here and try out a lot of things.
6) Now in private: What did your last weekend look like, more adventure, couch or something completely different?
My last weekend was definitely an adventure! It was my first time at a convention in Düsseldorf, together with friends. There was a great mix of gaming and art there, and I was particularly interested in the art scene. It was impressive to meet so many small artists and discover their work. The atmosphere was open and welcoming, a real highlight!
Thank you Sofia for the exciting insights! It's good to have you on the team. We wish you continued success and joy with Local Brand X!
