All contributions
fitbox
The fitbox franchise, which operates studios at various locations in Germany and Austria, has focused on offering EMS training since 2011. The franchise now operates over 80 studios and employs more than 350 people.
With LBX, we have finally found the solution we had always dreamed of: a uniform marketing platform where our nearly 90 franchise partners can customize and order any kind of advertising or marketing material according to their needs, twenty-four-seven. Thanks to a high level of automation, our graphics team is significantly relieved.
The challenge
Working with a wide network of independent studio operators across various locations makes the creation and distribution of marketing materials a key challenge in franchise marketing. Each studio needs to be equipped with updated business cards, team shirts, posters, and individually designed promotional materials. The creation and coordination process results in significant time and effort for both the central marketing team and the local partners.
Many independent studio operators
Demand for individual, location-specific advertising and marketing materials
High costs for head office and franchisees
90+
Users
70
Orders per month
85+
Articles in the system
4
Service provider
The solution
The Local Marketing Platform helps equip sales partners with all the marketing materials they need – quickly and efficiently. Using templates, partners can personalize and create their own marketing assets or order ready-to-use materials via a built-in shop system. Thanks to direct integration with service providers, products are produced or published immediately. This eliminates approval loops and significantly streamlines marketing processes.
Provide franchisees directly with marketing materials
Customization and individualization using templates
Fewer approval loops and more efficient marketing processes
Thanks to Local Brand X , we can finally ensure that our branding is perfectly implemented in all locations. From business stationery to point-of-sale material, everything is standardized and easy to order. This not only saves us a lot of time, but also strengthens our brand perception among our customers.
As one of the leading manufacturers of commercial vehicles, IVECO is a large international company in the automotive sector with thousands of employees, service providers and sales partners. IVECO stands for safety and reliability, but also for efficiency and user-friendliness.
We deliberately chose Local Brand X because we believe it is the best fit for us. We were more flexible in implementing the modules and individual tools than with many other providers.
