Iveco

As one of the leading manufacturers of commercial vehicles, IVECO is a large international company in the automotive sector with thousands of employees, service providers and sales partners. IVECO stands for safety and reliability, but also for efficiency and user-friendliness.

Ute Massmann

Senior Brand Communication Specialist

Thanks to Local Brand X , we can finally ensure that our branding is perfectly implemented in all locations. From business stationery to point-of-sale material, everything is standardized and easy to order. This not only saves us a lot of time, but also strengthens our brand perception among our customers.

The challenge

As a decentrally organized company, IVECO works with over 400 dealers and locations in Germany, Austria and Switzerland. Their employees are responsible for local marketing and the creation and implementation of marketing materials in the areas of sales and customer service. This involves not only establishing a uniform brand image, but also selecting the right content and media and supporting the individual retailers financially in the implementation of local marketing. The manual creation of the measures and the many approval processes also lead to a high expenditure of time and money.

Time-consuming and cost-intensive creation and implementation of marketing measures and campaigns

Cooperation between different dealers and departments (sales and customer service)

Difficult implementation of a uniform brand image and content

1000+

Users

100

Orders per month

1300+

Article variants in the system

15

Service provider

The solution

Using the Local Marketing Platform, IVECO dealers can customize and order marketing materials such as flyers, print mailings, e-mail newsletters or even Google Ads and videos as well as obtain advertising materials, which strengthens and supports the dealers' local marketing. All retailers in the DACH region have been equipped with the system and can access the local marketing platform from their location. In order to provide all participants with the necessary content, IVECO maintains a large, standardized media database via the platform, through which image photos, logos, lettering and films for the individual series and products can be accessed, downloaded and used. In addition, dealers can be supported directly with advertising subsidies and discounts. This provides the basic prerequisite for uniform local marketing and ideal direct support for retailers.

Cost and time savings through the provision of marketing measures as templates

Direct collaboration between dealers and employees via a standardized web application

Uniform brand image through media and product databases, brand guides and guidelines

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