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Safely into the future: marketing portal for BayWa
The BayWa AG, one of the largest internationally active retail and service groups in the sector, wants to facilitate the marketing activities of around 15,000 international employees. In the agriculture, energy and construction segments, trade and logistics form the overarching core competencies. About the Local Brand X marketing portal Should employees and trade partners Personalize and order marketing and advertising materials. With this system, BayWa is taking the next step towards a secure future of digital solutions.
Clear goals with a marketing portal
BayWa is following with the introduction of marketing portals clear goals. Timely usability that is tailored precisely to the needs of the company is important. In addition, a simple, intuitive user interface is essential to make it easier for all employees to get started with the new marketing portal and to guarantee a pleasant ordering workflow. The processing of print orders should be carried out on the web-based platform be taken to the next level, ensuring a short route to ordering. As a result of system performance, even branches with poor network connections will be able to access the system in the future without long waiting times.
Take brand communication to the next level
With the digital platform Does BayWa provide a significant improvement in performance and workflows. A marketing portal that meets current standards and provides new technologies for the future is now taking the company to the next level of marketing automation. The platform offers a wide range of new features:
- Single sign-on from the internal company network
- Integrate templates with disproportional scaling
- Quick order management by service providers using bulk processing
- Integration of series personalizations
- Shipping tracking for more transparency among customers
- Perspective integration of new digital advertising channels
Whether it's mass production of print mailings, personnel advertisements or office equipment — with a marketing portal, BayWa is ideally equipped to meet the requirements of a globalized and digitized world. A further expansion of digital advertising measures is already being planned.