- Comprehensive marketing success through new advertising media in the offline and online sectors
- Reporting and control of all adjustments and orders made via the portal
- Automatic Control and Assurance of Corporate Design for All Products
Software-as-a-Service
In comparison, a cloud solution (software-as-a-service) offers the option of purchasing the software via a web application (website). As a result, the marketing portal is not loaded onto the local computer, but is used purely online via the cloud. Each employee and partner who works on marketing receives their own login details and can access the software. The monthly costs do not purchase the system, but exclusively a right of use for a specific period of time. Thanks to regular updates, the Marketing Service Portal remains up to date and efficient even after years.
- Relieving the Central Marketing Department of Creating Advertising Material
- Lower process costs and easier arrangements through templates and templates
- Targeted use of customizable products and advertising materials in local marketing
Kauf
When purchased, a one-time investment is made in the purchase of the software license for the marketing portal. You now own the portal and you can install it locally on your servers and make it available to your employees and partners. To ensure that this can be used in the best possible way by all parties involved, training, additional information and familiarization phases are often offered. When purchased, the system can also be adapted to your own company needs and wishes in most cases. The one-time, high purchase price depends, among other things, on the scope of the solution.
- Management of all marketing measures via a central system (print, out-of-home, social media, video, website, etc.)
- Connecting Agencies, Brokers, Sales Representatives or Distribution Partners
- Marketing Department (or Specialist Department) Maintains Marketing Measures in the Portal
- Automated Creation and Booking of Marketing Measures
- Possibility to connect service providers (e.g. printers, agencies) available
What is a marketing service portal?
to unite sales partners under one brand. True to the saying “Many chefs spoil the broth,” marketing departments are also faced with the challenge that partners want to be involved in the creation and management of marketing materials and products. A marketing portal can help address these issues. A marketing service portal is software that can be used to control the entire marketing of a company. This includes all available advertising materials that are made available to local partners, a direct overview and control function of order figures and marketing successes, and the opportunity to communicate advertising measures and plans to the individual partners. This offers the opportunity to optimize processes and to advertise true to the corporate identity even in decentralized companies.
Issues in local marketing
Without the use of a marketing service, the various contacts result in a large number of consultations and a large amount of work to satisfy every stakeholder and to design, produce and publish the desired materials. Every order must be received by the Central Marketing Department, the materials (whether print, online or social media) must be adapted and, if necessary, media data or information must be requested. This is followed by coordination on the corporate design (CD) and a feedback loop from the partner. Only then can the contract be awarded and go into production. After that, it must also be guaranteed that it is published and placed in the appropriate places. This management process is of course not only time-consuming and associated with high process costs, but is also susceptible to errors due to the lack of integration of proprietary systems such as media databases and CRM systems. In addition, the manual processing of these requests does not allow you to retrieve evaluations, information and evaluations afterwards without using up further resources.
Improved workflow through a marketing service portal
In order to avoid all these problems and to guarantee an easier workflow for all participants and contacts, marketing service portals offer a holistic solution. The options on the portal range from managing classic web-to-print products such as business cards and brochures, to digital products and marketing materials in the image, audio and video sector, to your own website or social media measures. The special feature here is the direct connection of service partners who, for example, can book an advertisement or a large format poster in the city center immediately after it has been created. The integration of the company's own social media accounts and the management of one's own website also offer the opportunity to distribute content online directly from the marketing service portal. The content can be accessed in the marketing portal at any time, via the cloud.
Marketing Service and Corporate Design
Decentralized companies face a major challenge, particularly when it comes to corporate identity and the correct use of images, logos and colors. In a marketing service portal, information and guidelines can be published and templates can be created that only allow the local partner to make design-compliant changes. By integrating internal media databases and CMR systems (in the cloud), every user can personalize and adapt their marketing materials online without running the risk of violating CD guidelines. In addition, the partner can post media directly on the Marketing Service Portal and redeem subsidies and discounts directly upon payment. The automated process can reduce the number of feedback loops and contacts in order to make marketing as efficient as possible.
Optimize process costs through marketing service portal
The system can be used to optimize processes in local marketing, which can save not only time but also costs in the long term. Due to the decentralized structure, many processes in companies are carried out by various local partners and brought to the head office. Through the Marketing Portal, the Company's Headquarters can disseminate content and information and distribute it to many locations at the same time. In addition, feedback loops can be simplified and handled directly via the portal. This saving in work steps means that a process can be used by many partners and results in an enormous reduction in process costs. These saved costs and additional time can be increasingly used to plan and optimize marketing.
instance Activity-based costing:
ActivityManual (in minutes) Automatic (in minutes) Request with Marketing/Marketing Service Portal 15 5Display 60 15Dispatch PDF to client 5 0Corrections 25 0Delivery of final print documents to client 5 0Print approval by client 5 5Redirection to print service provider/customer 5 5Total 120 30Costs per ad (hourly rate: 70.00 EUR) 140.00 EUR 35.00 EUR