- Controlled production and publication of advertising material through the use of system-supported approval workflows
- Automatic assurance of design quality and corporate design through the use of templates when individually adapting advertising materials
- Location-independent and time-independent access to the 100% web-based marketing portal
- Constant overview of orders, approvals, inventory quantities and much more
What is a marketing portal?
As a digital marketing tool, a portal offers numerous opportunities to improve a brand's marketing. The right marketing portal solution improves communication between the marketing department and decentralized sales and sales partners, branch or branches. It makes it possible to centrally manage local marketing. Compliance with the corporate design is guaranteed at all levels.
Advertising material can be individualized or personalized directly in the marketing portal and then booked, ordered or downloaded as needed. Marketing portals also include numerous reporting options so that the development of the brand can be precisely controlled. These numerous process optimizations also save time and money with a marketing portal.
When is a local marketing platform worthwhile?
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- Relief due to division of labor between the marketing center and the sales units when creating advertising material
- Significant reduction of production costs due to the ease of use when individualizing advertising materials
- Increasing decentralized advertising success through the use of individualized advertising media
- Targeted management of all sales activities through comprehensive reporting
The right marketing portal solution improves communication between the marketing department and decentralized partners.
Why is using a portal important for your company?
Companies that integrate a marketing portal often notice the positive changes that the marketing portal brings about after just a short period of time. The uniform system results in Cost and time savings, processes within the company and in cooperation with sales and sales partners are also being optimized, branches or branches.
The marketing portal leads to a holistic service of media channels, whether print or online. Advertisements, office equipment, social media, Google AdWords, large-scale outdoor advertising and films can be booked and played directly via the marketing portal. Rental and trade fair items can also be processed via the marketing portal. In addition, the optimal marketing portal solution ensures a centralized sales management and great transparency between individual users.
The 8 biggest benefits of a marketing portal solution
Integrating a marketing portal makes the work of the central marketing department easier and saves time and money. But in addition, there are many other benefits that a Marketing portal solution brings with it.
Overview of key components
Which target groups does a marketing portal serve?
Numerous brands benefit from integrating a marketing portal. Nevertheless, there are various industries in which a marketing portal provides particular market advantages.
- insurances
- banks
- franchise
- trafficking
- automobile
- voyage
- Clubs and associations
- gastronomy
- hotel industry
- Healthcare
Consolidating and optimising reconciliation processes
A marketing portal helps companies with bundling Aller marketing-related processes. External partners and branches can access all necessary information via the marketing portal and book articles directly via a system. It is also possible to exchange information between partners and headquarters via an integrated messenger in the marketing portal software. This is how a Optimizing the Voting processes, which can be evaluated using numerous reporting functions.
What is the difference between a web-to-print system
a brand portal and a marketing portal?
The terms web-to-print, brand portal and marketing portal are often used in similar contexts. But even though all three terms refer to central online platforms, there are significant differences between the individual offers.
With Web-to-print The focus is on creating customizable printed items via a web-to-print system. In contrast, a serves Brand portal brand documentation and the provision of assets and thus ensures that coordination processes within the company and in cooperation with external partners are optimized. A marketing portal combines these aspects, but at the same time continues to think ahead with the offer. In this way, a marketing portal solution covers all decentralized marketing processes holistically.
Which cost models are offered?
Marketing portal for purchase
Anyone who decides to buy a marketing portal acquires all licenses required for use and can now benefit from the benefits of a marketing portal without worries. In most cases, the installation of the affected marketing portal software and employee training are already included in the purchase price. Hosting and maintenance costs are charged separately in this model. A company cannot plan the respective cost blocks in advance.
Marketing portal for rent (SaaS/Software as a Service)
With many providers, it is possible to obtain a marketing portal via a rental model. The marketing portal software is made available to the company in return for a monthly rent payment. In this variant, all costs for hosting and maintenance of the booked modules are usually already included. In this way, the financial burden is manageable and the work with a marketing portal can be planned in advance.
Involvement based on order volume
It is sometimes possible to obtain a marketing portal free of charge and in return to guarantee the providers of the marketing portal software a share of the order volume. In this case, billing is carried out through the provider's involvement in all orders that are processed via the marketing portal, for example for the production of advertising material.
What does the right solution for your company look like?
A marketing portal can optimally address your needs be cut to size. The basis of a marketing portal solution consists of various modules, which can be supplemented as required. In addition to advertising materials and media channels, this also includes numerous functional enhancements, including for managing advertising subsidies, marketing planning or reporting.
publishing predefined or individual Facebook posts or ads on your own fan page without having to leave the marketing portal. Including comprehensive insight evaluations for a complete transparency about the success of individual postings and ads. For Facebook ads, extensive targeting is provided directly via the marketing portal.
Using the marketing planner and budget planner, you can tell your sales and sales partners, branch or branches the chronological course of the respective advertising focal points and the items contained in each case in a clear annual planning available. In addition, individual budgets, reminder functions and your own campaigns can be managed.
Thanks to the numerous reporting functions, the marketing portal helps you to create a transparent overview about the marketing and sales activities of your sales and sales partners, branch or branches and optimally toward steer.
Which sales models is a marketing portal suitable for?
Sales partner
Cooperation with external sales partners is greatly simplified by a marketing portal. While maintaining a uniform brand image in line with corporate design, the communication processes of both local and supra-regional partners are also simplified. This results in significant time and cost savings.
Branches or branches
Companies that rely on a branch system or branches benefit from a marketing portal by ensuring a uniform brand presence. In addition, long coordination processes become superfluous and requirements at local level can be responded to flexibly.
Franchise systems
With the help of the functions that a marketing portal provides, campaigns in franchise systems can be easily reused and adapted. This relieves the workload of the central marketing department and enables customers to be addressed locally in a target-group-specific manner.
federations
Associations rely on the benefits of joint action. A marketing portal takes this idea further by bundling all relevant information in one place and making it accessible to all parties involved. In addition, a marketing portal facilitates planning processes and makes professional marketing possible in a flexible and cost-saving form.