- Controlled production and publication of promotional materials through the use of system-supported approval workflows
- Automatic assurance of design quality and corporate design through the use of templates when customizing advertising materials
- Location-independent and time-independent access to the 100% web-based marketing portal
- Constant overview of orders, permits, inventories and much more
What is a marketing portal?
As a digital marketing tool, a portal offers numerous opportunities to improve a brand's marketing. The right marketing portal solution improves communication between the marketing department and decentralized sales and sales partners, branches or branches. It enables the central administration of local marketing. Compliance with the corporate design is guaranteed at all levels. Advertising materials can be individualized or personalized directly in the marketing portal and then booked, ordered or downloaded as required. Marketing portals also include numerous reporting options so that brand development can be precisely controlled. These numerous process optimizations also save time and money with a marketing portal.
When is a local marketing platform worthwhile?
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- Relief due to division of labor between marketing center and sales units when creating advertising materials
- Significant reduction in production costs due to easy handling when customizing advertising materials
- Increasing the success of decentralized advertising through the use of individualized advertising media
- Targeted management of all sales activities through comprehensive reporting
The right marketing portal solution improves communication between the marketing department and decentralized partners.
Why is using a portal important for your company?
Companies that integrate a marketing portal often notice the positive changes that the marketing portal brings about after just a short period of time. The uniform system leads to cost and time savings, processes within the company and in cooperation with sales and sales partners are also being optimized, branches or branches. The marketing portal leads to a holistic service of media channels, whether print or online. Advertisements, office equipment, social media, Google AdWords, large-scale outdoor advertising and films can be booked and played directly via the marketing portal. Rental and exhibition items can also be processed via the marketing portal. In addition, the optimal marketing portal solution ensures central sales management and great transparency between individual users.
The 8 biggest benefits of a marketing portal solution
Integrating a marketing portal makes the work of the central marketing department easier and saves time and money. However, a marketing portal solution also has many other benefits.
Overview of key components
Which target groups does a marketing portal serve?
Numerous brands benefit from the integration of a marketing portal. However, there are various industries in which a marketing portal offers particular market advantages.
- insurances
- banks
- franchising
- human trafficking
- automobile
- voyages
- Clubs and associations
- gastronomy
- hotel industry
- industry
- healthcare
Consolidate and optimize reconciliation processes
A marketing portal helps companies bundle all marketing-related processes. External partners and branches can access all necessary information via the marketing portal and book articles directly via a system. A messenger integrated into the marketing portal software also makes it possible to exchange information between partners and headquarters. In this way, reconciliation processes can be optimized, which can be evaluated using numerous reporting functions.
What is the difference between a web-to-print system, a brand portal and a marketing portal?
The terms web-to-print, brand portal and marketing portal are often used in similar contexts. But although all three terms refer to central online platforms, there are significant differences between the individual offers. Web-to-print focuses on creating individually adaptable printed products using a web-to-print system. In contrast, a brand portal is used for brand documentation and the provision of assets, thus optimising coordination processes within the company and in cooperation with external partners. A marketing portal combines these aspects but goes one step further with its offering. In this way, a marketing portal solution covers all decentralized marketing processes holistically.
Which cost models are offered?
Marketing portal for purchase
Anyone who decides to buy a marketing portal acquires all licenses required for use and can now benefit from the benefits of a marketing portal without hesitation. In most cases, the installation of the appropriate marketing portal software and employee training are already included in the purchase price. Hosting and maintenance costs are charged separately with this model. A company cannot plan the respective cost blocks in advance.
Marketing portal for rent (SaaS/Software as a Service)
With many providers, it is possible to obtain a marketing portal via a rental model. The marketing portal software is made available to the company in exchange for a monthly rent payment. This variant usually already includes all costs for hosting and maintenance of the booked modules. In this way, the financial burden is manageable and work with a marketing portal can be planned in advance.
Involvement based on order volume
Sometimes it is possible to get a marketing portal free of charge and in return guarantee the marketing portal software providers a share of the order volume. In this case, billing is based on the provider's participation in all orders that are processed via the marketing portal, for example for the production of advertising materials.
What does the right solution for your company look like?
A marketing portal can be optimally tailored to your needs. The basis of a marketing portal solution consists of various modules, which can be supplemented as required. In addition to advertising materials and media channels, this also includes numerous functional enhancements, including for managing advertising grants, marketing planning and reporting.
You can publish predefined or custom Facebook posts or ads on your own fan page without leaving the marketing portal. Including comprehensive insight evaluations for complete transparency about the success of individual posts and ads. Comprehensive targeting for Facebook ads is available directly via the marketing portal.
With the marketing planner and budget planner, you can provide your sales and sales partners, branch or branches with the timeline of the respective advertising focal points and the positions included in each case in a clear annual plan. In addition, individual budgets, reminder functions and your own campaigns can be managed.
Thanks to the numerous reporting functions, the marketing portal helps you to create a transparent overview of the marketing and sales activities of your sales and sales partners, branch or branches and to optimally manage them.
Which sales models is a marketing portal suitable for?
Sales partner
Cooperation with external sales partners is significantly simplified by a marketing portal. While maintaining a uniform brand presence in line with the corporate design, the communication processes of both local and supra-regional partners are also being simplified. This results in significant time and cost savings.
Branches or branches
Companies that rely on a branch system or branches benefit from a marketing portal by ensuring a uniform brand presence. In addition, lengthy coordination processes are superfluous and requirements at local level can be implemented flexibly.
Franchise systems
With the help of the functions of a marketing portal, campaigns in franchise systems can be easily reused and adapted. This relieves the central marketing department and enables customers to be addressed locally in a target-group-specific manner.
federations
Associations rely on the benefits of joint action. A marketing portal takes this idea further by bundling all relevant information in one place and making it accessible to all parties involved. In addition, a marketing portal facilitates planning processes and enables professional marketing in a flexible and cost-saving form.