Local marketing support for Bionorica's Phytothek® concept

Bionorica SE is an internationally active pharmaceutical company based in Bavaria, which specializes in the production, development, approval and marketing of herbal medicines. Bionorica offers the so-called Phytothek® concept to pharmacies that want to position themselves as a specialist pharmacy for herbal therapy. Phytothek® pharmacies focus on highly effective herbal medicines and provide expert advice in this segment. There are currently around 1,000 such Phytotheken® in Germany.

As part of the concept, pharmacies can access and use special materials via Local Brand X's local marketing platform. Phytotheques can access online banners, social media marketing or (print) materials, personalize them and commission them directly. Local marketing can thus be carried out quickly and easily and all marketing-relevant content can be collected on one platform.