On September 23, 2025, the time had finally come: The first Local Marketing Day of Local Brand X celebrated its premiere in Mainz. What began as a request from many of our customers developed over months of intensive preparation into our biggest event to date and a real project of the heart for us.
Listen, record, implement
Time and again, in discussions with our customers, the wish came up a platform for exchange, inspiration and practical knowledge around the topic of local marketing. We now wanted to transfer what we already offer via our Community Center with digital touchpoints to the analog world.
The preparations — a joint effort
The months leading up to the event were marked by close communication with our customers and partners. It was important to us not to design the program on the drawing board, but to design it together with those who work in practice in local marketing on a daily basis. Speakers from a wide range of industries contributed their expertise and helped to set up a program with real added value.
Thanks to the strong teamwork, intensive preparation turned into a shared experience that brought us all closer together.
A strong outcome: 10 impulses for successful local marketing
Local Marketing Day impressively showed how many perspectives there are on local marketing. However, concrete impulses can be derived from all contributions, which we and our participants take away:
Simplicity beats complexity. The LVM presentation made it clear that local marketing tools only have an effect if they are easy to understand and quickly accessible. Fewer hurdles automatically mean more implementation.
Centralized systems and local freedom, both are possible. EUROBAUSTOFF shows how uniform processes and individual action with several local shareholders can reinforce each other instead of contradicting each other.
Efficiency alone is not enough. It is only through flexible content, such as landing pages, that HanseMerkur identifies as the key to trust.
Transparency creates credibility. Especially in strictly regulated markets, BARMER showed that digital, verifiable processes not only ensure efficiency but also trust.
Courage to innovate pays off. The Federal Employment Agency proved that administration can be creative and modern with AI-driven campaigns and a clear path to digitization.
Relevance is created by regional differences. Laudert explained how much language, imagery and offerings must vary from region to region in order to really reach target groups.
Out-of-home is smart today. Planus Media showed how data-based and context-sensitive OOH campaigns are now managed and thus have a completely new intensive effect.
The first impression is digital. A clear message from Uberall's article: If you don't maintain your online profiles and reviews, you lose customers even before the first conversation.
A clear roadmap is crucial. Local Brand X's contribution made it clear that customers are actively shaping the roadmap. At the same time, it became clear that AI and automation are the central topics of our time and fundamentally determine marketing.
Artificial intelligence is changing the playing field. Prof. Dr. Gentsch demonstrated how Agentic AI makes marketing processes more autonomous. They optimize themselves, adapt in real time and thus open up great opportunities as well as new questions and risks.
Feedback as a compass
It was important to us not only to look at the day from our own perspective, which is why we actively have the Feedback from participants caught up. The feedback was overwhelmingly positive: inspiring presentations, exciting discussions and valuable exchanges across all industries. At the same time, we have received valuable ideas on how we can become even better next time, for example with even more interactive formats.
The desire for a sequel
We were particularly pleased that even during the event, the wish for a Continuation of Local Marketing Day became loud. For us, the best compliment and a clear mandate to continue the success story.
What we take away from Local Marketing Day
The Local Marketing Day 2025 was proof for us of what is possible when customers, partners and our team work together. The special thing about this day for us was that clear fields of action could be identified from lectures and discussions, supported by open exchange and honest feedback.
The event showed how strong the community around local marketing is. We have received concrete ideas and feedback that will accompany us in the coming months, because this day was not the end, but the starting point for the next steps.
