Local Brand X in the new textbook “Web-to-Publish | Web-to-Media: Paths of Cross-Media Production”
In 2022, Ira Melaschuk also published a new edition of the textbook “Web-to-Publish | Web-to-Media: Ways of Cross-Media Production,” called “The Crossmedia Book.” In this book, the current trends, challenges and IT infrastructures of cross-media production are considered and supplemented with current reports from practice. Here, various companies and experts offer insights into cross-media work and the use of various software solutions. We from Local Brand X were also able to publish an article with our customer IVECO about the use of the local marketing platform.
Read here what challenges the local marketing platform IVECO, one of the leading manufacturers of commercial vehicles, is supporting and how this optimizes local dealer marketing. With a decentralized dealer network of over 400 retailers at various locations in Germany, Austria and Switzerland, implementing and planning personalized local marketing is not always easy. With the local marketing platform, IVECO offers its retailers templates for editable marketing measures and campaigns, subsidizes measures with advertising subsidies and provides a uniform product and media database.
We would like to thank Ms. Melaschuk for her cooperation and hope you enjoy reading! The cross-media book is produced in a print edition and also in digital versions as PDF and e-paper.