For partners
- Individualized options for local marketing
- Create professional marketing material cheaply and quickly
- Access to a broad portfolio of measures for online and offline marketing
- Support in the entire marketing process (strategy, creation, production)
- Use brand image and recognition locally
- Support with questions and ideas
- Financial aid through bonuses and advertising grants
10 reasons why it's worth supporting your partners in local marketing
Find out more about the benefits of doing local marketing.
For the brand
- Strict corporate design for all marketing activities
- Clear coordination processes between head office and sales partner
- Transparent and easy allocation of advertising subsidies for individual partners
- Strengthen ties between partners and headquarters
- Synchronization of regional and national strategies
- Strengthen and expand the image and value of the brand
- Internal interfaces and processes optimize central administration and transfer of data and digital assets
individuality
Local Branding supports local partners and addresses regional target groups as individually as possible. For this purpose, new, innovative channels can be integrated in the same way as tried and tested ones.
Increase efficiency
Standardised and automated processes lead to an efficient working environment in local branding. This means that fewer consultations need to take place and all marketing activities can be analyzed and optimized in the future.
Small, but also large and international companies are once again increasingly focusing on local brand management. Find out what is important at regional level here.
trust
In order to gain the trust of local customers, it is important to know the needs and meet the required expectations. Through local proximity, these aspects can be observed and trust can be strengthened through action.
Use data
Local brand management also requires relying not only on personal experience, but also on collected data. Digitalization allows new opportunities to be used to appear as professional and friendly as possible.
Safety through agility
Local customers can communicate securely with partners thanks to the necessary transparency. However, they should not rest on the company's image, but react flexibly to changes and challenges.
vicinity
Local partners form the link between brand and customer and are therefore a direct touchpoint to the desired target group. Thanks to the regional orientation, local customers can be ideally addressed online and offline.
Local brand management: What is important at regional level
The economy, sales and corporate structures have changed significantly in recent decades. Where there were still many small retail stores and local producers and suppliers 50 years ago, globalization brought more and more large and international brands into play. Some mergers and the rise of the Internet also meant that smaller local providers have disappeared from the cityscape. In recent years, However, local brand management in particular has been expanded again and many large and international companies are increasingly relying on local stores and local contacts.
What is local brand management?
The economy, sales and corporate structures have changed significantly in recent decades. Where there were still many small retail stores and local producers and suppliers 50 years ago, globalization brought more and more large and international brands into play. Some mergers and the rise of the Internet also meant that smaller local providers have disappeared from the cityscape. In recent years, there has been a particular However, local brand management has been expanded again and many large and international companies are increasingly relying on local stores and local contacts.
What are the challenges of local branding?
The biggest challenge in this type of brand management is to have many individual communicators who, although individually, should work together on the strategy of the brands. To ensure this, a very large amount of communication and coordination effort is required between headquarters and the sales partner, but also between the individual partners. The following applies here to connect two large areasby, on the one hand, the Sales partners are integrated into the brand strategy and give them enough leeway for their own local customers. On the other hand, the Marketing strategy, however, planned centrally and controlled and controlled by the marketing department of the entire company. The partners are the direct, most familiar point of contact for the target group and thus the link between customer and brand. This applies in particular to to make various marketing channels accessible to sales partners and to enable local multi-channel marketing, as new, digital and technologized marketing strategies in local marketing are now also the order of the day. It is particularly important to support sales partners and not only to provide templates, but also to provide advice and training. If you manage these challenges correctly, marketing can be customer-focused and on-site.
- Communication between headquarters and sales or sales partners
- Balancing local focus and central brand strategy
- Assistance with multi-channel marketing
What software support is available?
In order to defy the challenges and take advantage of as many of the mentioned advantages as possible for the brand and sales partners, it is advisable to implement support in the form of software. These systems can simplify work steps and bundle marketing-relevant coordination, communication and processing on one platform.