With over 1,600 specialist dealer locations across Europe, EUROBAUSTOFF is the leading cooperative in the building materials, wood and tile trade. For decades, the company has played a significant role in shaping the industry and supports its partners with comprehensive services in purchasing, logistics, IT, finance and marketing. In doing so, the company deliberately does not focus as a brand, but focuses on the independence and brand identity of its retail partners. This is exactly what poses a particular challenge for marketing: How can so many individual brands, locations and measures be managed efficiently without losing flexibility and local relevance?
Strong together: One platform, eight brand worlds
The local marketing platform provides the answer: a central solution that also takes into account the complexity of the connected retailers. The system is modular, with a main platform and eight brand-specific sub-systems, each with an individual corporate design and tailor-made content. A well-thought-out role concept ensures that, depending on brand, location and user role, content is played out specifically where it is needed. This gives users direct access to their own area, with exactly the advertising materials, services and functions that are relevant to their brand and location.
A total of over 9,000 articles are available on the platform, including areas such as textiles, location and event advertising, cash register and counter equipment as well as digital advertising formats such as social media templates, Google display banners or the internal EUROBAUSTOFF TV format with over 1,000 product videos. The option of granting advertising subsidies directly via the system is also particularly appreciated. More than 2,000 active users now use the platform, supported by more than 75 connected service providers. This creates a digital marketing structure that remains centrally controllable, but at the same time promotes the individual brand strength of each individual location.
Strategic strength: EUROBAUSTOFF as a pioneer in local trade marketing
The introduction of the platform not only contributes to the daily work of retailers, it also strengthens EUROBAUSTOFF's strategic position as a cooperation. Central control, simultaneous consideration of individual brand environments and continuous expansion of functions create a scalable system that enables both operational efficiency and brand diversity. The profit of German Brand Award underlines the innovative power of the project and makes it clear how modern, local marketing can be thought of today.
We are pleased to be able to support EUROBAUSTOFF in local marketing with our platform and thank you for the successful cooperation.
