BELFOR and Local Brand X: A marketing platform for every occasion
Who is not familiar with the small and big disasters in life, for which you are usually unprepared. A burst water pipe or a fire can throw even the most relaxed person off track. In such cases, it helps to rely on experts. As one of the leading and most innovative restructuring companies in Germany, BELFOR helps both private individuals and companies. BELFOR's focal areas: fire damage repair, water damage repair, leak detection and mold removal. In all of these activities, BELFOR attaches particular importance not only to being knowledgeable on site, but also personally supporting those affected and being close to the customer. With the Local Marketing Platform from Local Brand X, BELFOR will also focus on personality and individual customer contact in local marketing in the future.
Europe-wide marketing with BELFOR
In addition to the USA and Asia, BELFOR operates as a company in ten European countries. The European headquarters in Germany determines, among other things, marketing measures and guidelines. This transnational marketing implementation and collaboration in different languages and cultures can be a particular challenge for marketing success and brand equity. For this purpose, BELFOR Europe, together with Local Brand X, has set up a central marketing hub on which all marketing-relevant content and materials are stored and made available to individual responsible persons in the countries. The central marketing department at headquarters thus provides the marketing and campaign plan as well as the individual requirements. In this way, every country can accept and adapt them for their local marketing. In order to integrate the various countries, all users of a country are combined into a group. Editors in this group can then translate the provided guidelines into their own language and make them available to users.
BELFOR Marketing Hub
The BELFOR Marketing Hub draws on all modules of the Local Brand X Local Marketing Platform and makes it possible to share cross-media marketing materials. BELFOR Europe can therefore provide its European companies with not only classic advertising materials, such as flyers or brochures, but also digital content such as videos or social media contributions. In addition, approval processes for specific marketing materials can be incorporated. In this way, all marketing-relevant processes are combined and streamlined on one platform in order to work efficiently and together on general brand success and at the same time preserve the corporate design. Thanks to the direct connection to service providers, such as printing companies, processes can run even faster and more efficiently.