LVM Versicherung was founded in Münster in 1896. As an insurance association, all insured persons are also members of LVM. They attach particular importance to the interests of their customers and members and place their interests above short-term profit maximization. Values such as responsibility, security and trust are very important to LVM Versicherung.
Working with more than 2,500 shop stewards, the creation and production of marketing materials and advertising material is a particularly important task for the marketing department. This involves maintaining an overview of all the different advertising measures and making them available to the representatives. The manual creation and adaptation for the individual sales partners leads to very high effort and process costs as well as time-consuming workflows and coordination processes.
With the Local Marketing Platform from Local Brand X , LVM Versicherung has significantly optimized and efficiently designed the production and dispatch of its advertising materials to sales partners. The agents working for the company can now personalize all materials (such as advertising letters, audio and video advertising or (digital) advertisements) themselves and order them directly. By eliminating some of the creation and coordination processes, the administrative workload has been greatly reduced. At the same time, LVM benefits from a stronger brand impact thanks to an external image that always conforms to the corporate design.
