Find out why a personalized video is worthwhile, how personalization can be implemented and what possible applications there are.
Stay memorable with personalized videos
In addition to social media and other online marketing activities, the moving image and the Using videos in marketing meanwhile a very popular channel to reach customers. Videos and films excite through the moving images more attention than text and image ads And can therefore a enable better marketing success. The use of videos and short clips is becoming increasingly popular, particularly on social media such as Facebook, Instagram and TikTok and the development towards sharing short stories instead of fixed contributions. To stand out among the mass of advertisements and videos and commercials that have already been published, help personalized videos that appeal to and attract customers individually.
Personalization generally successful in marketing
The topic of personalization and the individual approach of interested parties is not a new phenomenon. In addition to developing in terms of videos We have seen personalization more and more frequently in marketing in recent years. Be it a website that addresses you with your own name, personalized newsletter content or even products that can be provided with your own name or preferences. One example of this would be the campaign by chocolate spread manufacturer Nutella, which had its glasses printed with a wide variety of first names instead of the brand name. Many people then only bought the product to receive a glass with their own name. In this way, the target group's willingness to buy and thus also sales can be significantly increased.
Video communication one-to-many vs. one-to-one
In video communication, however, personalization makes a significant difference. A large part of communication via videos is one-to-many. That means that one person (the speaker or sender of the video) speaks to a variety of people (the target group). A single person in this target group usually does not feel addressed directly. Based on In personalized videos, communication can be changed to an apparent one-to-one communication. By addressing a customer individually, the video looks as though a person (the speaker) is communicating directly with a specific customer. This suggests a personal level and an apparent closeness between broadcaster and viewer.
Why is a personalized video worthwhile?
By communicating more personally with customers and prospects, video personalization can result in The viewer shows significantly more engagement with the video. Personalized videos are clicked on average more, shared and are remembered. This is primarily due to the fact that an emotionality is created in the viewer. In particular, an individual approach makes customers and interested parties feel welcomed and perceive the message as more positive and important. Customers are addressed and usually build up greater trust in the company and the contact persons more quickly. In this way, brand loyalty and trust in the company can also increase and thus generate higher sales. This is particularly the case when personalized videos also use a personal call-to-action.