Working with different partners at different locations is a challenge for your company that requires a lot of organization and planning. Each partner wants individual support, has their own needs, regional customers and sends inquiries to headquarters. The different locations require various tools and assistance to carry out their individual local marketing for their own target group and individual customers. Working with the entire partner network can quickly become a mammoth task for the company and the central marketing department. Here, a partner portal helps to unite partners on one platform and to support local marketing in the best possible way.
Unified platform and location-independent software
A partner portal provides a cross-location platform for all partners and can help to facilitate communication. They no longer contact each of their partners individually over the telephone or via e-mail, but arrange all agreements in the Partner Portal. This makes it easier for you as a central office to disseminate information and reach all partners. It provides your partners with a direct information base and an opportunity to get in touch with you quickly. In addition, partner portals also offer services that connect the partners with each other and combine them to form possible advertising communities. By using the Partner Portal as a cloud solution, your partners can log in and access the services from any location. This allows you to work with your local partner, retailer or reseller regardless of time and location.
Integrate knowledge platform
Not only communication and the rapid processing of questions and messages, but also the dissemination of knowledge is one of the services that can be controlled via a partner portal. Partners not only need a contact person and materials, but also guidelines on general marketing guidelines and databases in which they can find documents, media and graphics. Through the portals, you can provide your partners with corporate identity guidelines or logos, fonts and useful graphics, for example. There, they will also find the opportunity to communicate training courses or information on new marketing materials and advertising materials easily and quickly to partners.
Marketing materials in a shop system
Ideally, the partner portal also provides the option of integrating all required advertising materials via an integrated shop system. Your partners can either order them directly or edit them in the portal, add their personal information and order directly from a connected service provider. This not only saves you approval loops, but also direct inquiries for specific advertising materials and the associated working time. In general, the Partner Portal not only saves time and money on the part of headquarters, but also allows your partners to obtain advertising material more quickly by digitizing and optimizing the ordering process.
Retrieve data and evaluate statistics
All these orders and the associated data can be accessed and evaluated by you and your partners via the Partner Portal. At the end of a year or quarter, it is possible to determine exactly which marketing materials have been used more and which partners are marketing more or less than others. In general, a partner portal offers the opportunity to combine and overview all local partner marketing processes.