Simple, consistent and effective: This is how you can carry out targeted advertising measures with an online marketing portal
In today's digital world, a strong online presence is essential to address diverse target groups and get in touch with potential customers. Even in local marketing, it is usually no longer enough to rely on classic, printed advertising. Although flyers, brochures and point-of-sale advertising are still important marketing channels, they are increasingly being supported, supplemented or even replaced by digitally oriented advertising measures such as social media or Google ads.
Online marketing measures have therefore become increasingly popular and important in local marketing in recent years. However, the variety of digital advertising measures available can also be overwhelming and is a challenge in many places, particularly for sales partners who are solely responsible for advertising and their local marketing. Not every sales partner has in-depth online marketing know-how in social media, SEO, etc., and therefore requires increased support from the marketing center. In order to overcome these challenges and to be able to use digital marketing measures in a targeted and easy way, some companies rely on a central online marketing portal.
In this article, you will learn how a marketing portal can help your company and sales partners with marketing planning and execution and contribute to greater efficiency and consistency in local online marketing.
What marketing measures can an online marketing portal help with?
In local sales partner marketing, various online marketing measures play an important role in improving the visibility and reach of individual company locations. Here are three of the most relevant areas in online marketing:
1. Social media marketing
Social media provides effective tools to connect with local target groups and inform them about products or services. Through targeted advertising and organic content, your sales partners can increase their reach and build customer loyalty to the company. In an online marketing portal with integrated Social media module Your sales partners can create and customize images and videos for various social media channels themselves in no time at all, plan content and analyze their success in order to optimize their presence on social media platforms such as Facebook, Instagram and LinkedIn.
2. Search engine marketing (SEO & SEA)
Search engine marketing includes both organic search engine optimization (SEO) and paid advertising (such as Google Ads/ SEA) to improve visibility in search results. By optimizing local search terms and placing targeted ads, sales partners can strengthen their presence with nearby potential customers and attract more visitors to the website. An online marketing portal provides support both in the organic sector, for example by simply entering company data in online Directories & reviews, as well as for paid ads (for example Google Ads or social media ads), which can be booked by sales partners directly via the marketing portal.
3. Email marketing
Email marketing allows companies to connect directly with their customers and inform them about offers, news, and events. Through personalized and targeted emails, they can improve customer loyalty and increase sales. With an online marketing portal, your sales partners can, for example email newsletter create directly in the platform (e.g. using a ready-made template). The sales partner fills the newsletter with local information and checks the design. Thanks to the optional link to customer data, the newsletter can be sent to customers as an email directly in the online marketing portal.
conclusion
An online marketing portal, such as Local marketing platform, serves as a central marketing tool with which sales partners can manage and carry out all their online marketing activities. It not only helps the company plan a campaign or create digital marketing content, but also leads to faster and more efficient communication between headquarters and sales partners. Using an online marketing portal saves time that can be invested in local customer advice or planning the next campaign.
If you would like to learn more about how the local marketing platform can help you with local online marketing, contact us gladly. We're happy to tell you more about it.