How a marketing platform can improve its local marketing
Anyone who works with many local partners, is represented at various locations or generally relies on indirect sales is familiar with the problem of marketing locally and individually on the one hand and uniformly with the brand strategy on the other. While companies are working to close this gap, advertising and marketing are omnipresent on the customer side. Due to high media usage, the Internet, social media, and omnipresent ads and advertisements, we are confronted almost permanently with advertising and brand messages in our everyday lives. In order to stand out as a company and to be remembered by customers, a particularly individual and effective marketing strategy must be developed. A marketing platform can help implement this strategy by optimizing internal processes and thus running faster, leaner and more efficiently.
What challenges arise in local partner marketing?
Decentralized companies and companies with a large partner network are often faced with the challenge of supporting their local partners in marketing and driving a uniform brand and marketing strategy. In most cases, all advertising measures and campaigns must be created manually by the marketing center and delivered to the partners. This results in a high amount of work and design costs in the marketing department as well as a variety of coordination and approval processes. These challenges are reinforced by a variety of partners and various advertising measures. Individual adjustments form a plethora of work steps and are becoming increasingly complex in planning and implementation. Although attempts are made to enable partners to address customers as individually as possible and to address the target group correctly, the general brand image within the company must also be communicated consistently and effectively.
How can a marketing platform help?
A marketing platform addresses precisely these points. The platform tries to combine personnel and technical resources and create simpler work processes. In most cases, this is done by providing templates, which partners can use to personalize and create their own advertising measures (whether business cards or social media ads). In addition, these platforms offer companies the opportunity to share content and content with partners and make it directly accessible. For example, partners can find all information about corporate design, the use of images and graphics, or current campaign and budget plans. As a result, all different partners and headquarters are united on a uniform platform and can therefore work together to uniformly strengthen the brand and the company. In addition, the systems offer the option not only to plan ads and carry out campaigns, but also enable, through an analytics area, to visualize and evaluate the marketing campaigns carried out.
What is a marketing platform?
A marketing platform, such as the Local Marketing Platform from Local Brand X, is a software system that combines all marketing processes with a partner network. In this all-in-one tool, you can not only share templates for marketing measures, but also check inventory levels or provide digital assets such as images and graphics. This means that all information that is important for marketing is bundled in one place. Thanks to the editable templates, partners can be provided with a variety of marketing measures. From social media posts and ads, email marketing, websites and landing pages to video productions, a cross-media and versatile marketing package can be created that can be used across teams and locations.
Benefits of a marketing platform:
- Lower time and costs for headquarters
- More responsibility for partners
- Better coordination with local target groups
- Strengthen corporate and brand recognition
- Accompany customers along the customer journey