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In most companies, despite progressive digitization, many processes are still not automated, but are carried out manually. Especially in marketing and when working with local partners, these manual processes can result in additional time and costs. Each individual marketing material must be manually created, edited, laid out and ordered for local partners. As a result, marketing campaigns can be very time-consuming, involve a lot of effort and a high time-to-market. You quickly lose track of things and are less able to understand and analyze which advertising materials are currently being used by the individual partners. As a result, not only the implementation but also the success of local marketing measures is difficult to analyse and compare. Due to the long coordination processes and the required approvals, the manual marketing process can also mean that all parties involved have little motivation to actually carry out marketing measures.
Why do companies choose marketing automation?
In most cases, however, these disadvantages only become apparent when the marketing process is examined more closely and there is usually already a desire for change. In the beginning, there are often only wishes for better and more consistent marketing and company-wide campaign plans. Manual marketing processes can take up a great deal of time and costs, especially when carrying out cross-media campaigns at different locations and with different partners. In addition, there is the desire for more individual and locally adapted marketing materials, which still comply with the guidelines and corporate design. As well as uniform campaign and budget planning and an overview of the individual materials from our own partners.
Automated marketing process
All these (improvement) requests can be met through an automated marketing process. This usually uses a platform on which all marketing-relevant processes converge and can run without many approvals and consultations. Ideally, as a company, you can provide your employees and partners with a predefined marketing and campaign plan, which consists of individual marketing materials. All these materials are available as templates and can be individualized by users and ordered or published directly. Through template-based work, the uniform brand image and corporate design are maintained. This also enables your partners to use new advertising tools, such as social media or individual video productions, without the need for previous knowledge or technical know-how. By using one system for all partner marketing processes and automated processes, reporting and analysis of individual advertising measures can also be easily and consistently retrieved and carried out.
Local marketing platform as software support
The Local Marketing Platform from Local Brand X offers you an all-in-one solution for this, in which you can plan, carry out and evaluate cross-media marketing campaigns together with your local partners. This enables you to provide materials for the print, digital and online sectors and to constantly expand your advertising repertoire. With the automated marketing process, you can not only support your partners and deliver a uniform platform, but also significantly save on process costs.