How HANS IM GLÜCK supports its franchise partners with the service portal
In franchise systems, the success of each individual location determines the strength of the entire brand. That is precisely why it is so important to support franchise partners not only with marketing materials, but also with the right tools, processes and services.
One company that implements this in an exemplary manner is HANS IM GLÜCK Franchise GmbH. Together with Local Brand X, the burger chain has established a marketing service portal that goes far beyond traditional marketing and thus relieves both headquarters and local partners.
From theory to practice: efficiently setting up marketing processes in franchises
Many franchisors face a similar challenge:
- How can campaigns be managed centrally and yet played out in a locally relevant way?
- How can the independence of partners be promoted without diluting the brand?
- And how does headquarters keep an eye on budgets, service providers and processes?
The answer lies in digital marketing management platforms, which make it possible to make marketing measures, orders and communication tools accessible in a brand-compliant but flexible way.
The success story of HANS IM GLÜCK
With Local Brand X's local marketing platform, HANS IM GLÜCK has created a central point of contact that offers franchise partners real added value in everyday life:
- Centrally manage marketing: Campaigns ranging from social media to out-of-home to decorative equipment can be efficiently planned, ordered and delivered.
- Encourage self-reliance: Partners can individualize, customize and order items directly.
- Simplify processes: Thanks to integrated planning tools and budget overviews, marketing teams always have an overview.
The results speak for themselves:
- 149 active franchise partners in the portal
- 976 maintained articles
- 1024 orders in one year
- 7 connected service providers
- Noticeably shorter processes and relief for marketing headquarters
Webinar: Exclusive first-hand insights
Together with Larissa Muntahder and Nina Ganzleben from HANS IM GLÜCK Franchise GmbH, we will provide exclusive insights into this success story in a free webinar. Find out how the service portal strengthens the franchise organization, speeds up processes and makes franchise partners more successful.
date: November 20, 2025
zeit: 10:00 a.m. — 10:45 a.m.
titles: Local marketing, burger grill equipment and more: How HANS IM GLÜCK supports its franchise partners with the service portal
site: Online, free
Local marketing needs the right structures
Franchise systems that want to be successful today must not only provide their partners with materials, but also smart processes, efficient tools and practical support. The example from HANS IM GLÜCK shows how digital marketing management platforms can take on this role and strengthen the brand at the same time.
If you want to know what this actually looks like and what learnings are also exciting for other franchisors, you shouldn't miss out on the webinar.
Secure space here free of charge
