Gas pump Nozzle advertising — your brand directly in the hands of the local target group
Are you looking for a high-quality and effective advertising opportunity to address your local target group? Nozzle advertising, also known as FillBoard, is an extremely effective way to attract the attention of potential customers and at the same time show a presence on site. With over 48 million cars registered in Germany, this medium appeals to a broad and diverse target group. But why is dispensing gun advertising so effective? In this article, we'll show you the benefits and uses of nozzle advertising in local marketing.
3 reasons to use nozzle advertising
1. Intensive contact with the target group
During the refueling process, customers are in a waiting situation that offers ideal conditions for their advertising messages to have an effect. Unlike many other advertising media, customers not only have fleeting eye contact here, but also linger briefly at the gas pump. This refueling moment makes it possible for your advertisement to be received more intensively on the FillBoard and to have enough time to read the message or take a closer look at the advertised product.
2. Reach your target audience 24/7
Another advantage of this advertising medium is that you don't have to worry about the best time to reach your target group. The advertisement is permanently present for the desired period of time. Most gas stations also have long opening hours or are even open around the clock. This allows you to reach your target audience at any time of day or night.
3. Benefit from multiple contacts
Many people refuel several times a month and most of them even have a specific favorite gas station. If you place your advertisement on the gas station's nozzles over a longer period of time, your potential customers will come into contact with your advertising on the FillBoards several times. This means that your advertising has the opportunity to memorize itself even better in the minds of the target group. Repeated contacts increase the impact of your advertising message.
Small advertising space - big impact
The size of the advertising space may seem small, but it can have a powerful effect due to the short viewing distance and direct contact with the advertising medium. Use the FillBoard, for example, to present new products or services. With appealing graphics and concise information, you can arouse the interest of potential buyers and convince them of your offer. Nozzle advertising is also a great way to promote general awareness of your brand in the region. Place your logo, brand name, or slogan on the gas station nozzle to build trust and create long-term customer relationships. Or promote targeted promotions, discounts, and special offers that are exclusive and only available for a short time. This motivates customers to stop by and benefit from the offers.
Conveniently book dispensing gun advertising via the local marketing platform
In order to use nozzle advertising efficiently, we offer you the opportunity to use this in the area of out-of-home advertising measures via our Local marketing platform to book. Here you can choose from three different packages with different terms (3, 6 or 12 months), depending on what best suits your local marketing strategy. It's easy to place your advertising at all gas pumps at your favorite gas station. With a duration of 12 months, you can even benefit from three theme changes on the FillBoards.
All in all, dispensing gun advertising brings your brand directly into the hands of your local target group and effectively increases the visibility and awareness of your company. Use this unique touchpoint to strengthen your local company and build long-term customer relationships. Does that sound interesting to you too? Get in touch with us, we will be happy to advise you.