Local Brand X and EUROBAUSTOFF are setting new standards in local brand management
Together with our customer EUROBAUSTOFF, we were able to get on the podium twice this year at the German Brand Award climb. The jury recognized our project in the categories “Brand Communication — CRM & Personalization” as well as “Brand Efficiency of the Year” off. Behind these trophies is not only a technically sophisticated system, but above all a partnership that rethinks digital brand management in retail stores.
“Excellence in Brand Strategy and Creation”
The German Brand Award is considered one of the most renowned awards for successful brand management in Germany. Initiated by German Design Council, the leading authority for design and brand in Germany, the prize honors outstanding brands, strategies and projects that impress with innovative strength, consistency and impact. We are all the more pleased that our joint solution with EUROBAUSTOFF was convincing in two categories and thus also confirmed the high standards of strategic brand thinking at all levels.
A marketing cockpit that combines 1,600 locations
EUROBAUSTOFF, Europe's number 1 in the building materials, timber and tile trade with more than 40,000 employees, brings together the interests of over 1,600 retailers and a variety of brands, each with its own identity on the market.
In order for every brand to remain locally recognizable and at the same time benefit from the strength of the network, a platform is needed that brings together and interlinks central management and local freedom. That is exactly what that does Marketing cockpit based on our local marketing platform: Thanks to an intelligent role and rights system, every retailer sees only the campaigns, advertising materials and templates relevant to their brand, region, product range and corporate design, from social media assets to modular catalog advertising and POS TV content.
CRM & personalization: effective communication without wastage
At the heart of the award-winning solution is the ability to individually enrich centrally provided content. Retailers can adapt texts, product offers or supplier information in such a way that they fit the local target group exactly. At the same time, the system prevents products from being advertised that are not even available locally. This balance of CI compliance and individualization strengthens brand loyalty and noticeably reduces wastage.
Efficiency that can be measured
The figures for the first eight weeks after go-live speak for themselves: About 1,500 users Logged in, almost 6,000 advertising materials went online, more than 1,500 orders were generated directly via the cockpit. This performance shows that decentralized marketing can not only be effective, but also highly scalable, especially when budget planning, advertising subsidies and an extensive logo and CI database are already integrated.
A project with a future
Together with EUROBAUSTOFF, we are consistently driving the system forward: AI-based content generation, fully automated campaign routes and additional cross-media formats are already on the roadmap. Our goal remains to provide retailers with cutting-edge tools even without their own marketing department and thus sustainably strengthen local brands.
We would like to sincerely thank EUROBAUSTOFF for their trust and inspiring cooperation and look forward to continuing to write the future of local brand management together.