Web-to-print: The easiest way to create personalized print products
Web-to-print technology makes it possible to digitally individualize products and to transfer print data quickly and easily to the responsible print shop using web-to-print software. Standardization and automated processes ensure a smooth process and thus make it possible for even laymen to produce personalized products — whether for their own company or as a private individual. This makes it possible for everyone to create individual products from the comfort of their own home. A fixed selection of different templates makes working on a web-to-print platform easier and enables appealing design without extensive graphics skills. Thanks to the easy-to-understand user interface, no comprehensive training is required to integrate web-to-print into companies. Especially in medium-sized companies, web-to-print solutions make high-quality and professional printed products possible without having to resort to their own graphics department.
But it is not just the simplest user interface of web-to-print platforms that makes this technology an attractive marketing tool. A web-to-print solution within companies streamlines processes and eliminates time-consuming work steps. With the right web-to-print provider, solutions can be implemented in which print data no longer needs to be checked. Formats and resolutions are checked by the web-to-print system before printing data is transferred to a print shop and are therefore less prone to errors.
Ready-made templates provide a consistent look so that companies can present themselves from their best side. Logos, typography, but also colors and structure of a printed product can be defined in advance and ensure a coherent look. The corporate identity of a company is therefore maintained.
Subsequent changes to products or advertising material can be made quickly and easily at any time — even by employees who were not involved in the production of the print material beforehand. Failures in the company therefore do not cause delays in the production process, and new employees can be quickly familiarized with the operation.
The number of products can be easily adjusted using web-to-print solutions. In this way, printed products can be reordered over and over again, even in small quantities. If the logo or company data is changed, these can be easily exchanged in the templates. In this way, Web2Print ensures that products can be reordered at any time via the web-to-print platform.
A technology with a wide range of applications
An individualized customer approach through business prints and promotional gifts in a company's corporate identity can be implemented easily and specifically using a web-to-print solution. The possible applications are as diverse as the companies that use them. Letterheads and business cards, stickers, but also stationery or practical jute bags and umbrellas can be created with the right web-to-print software. The areas of application include both B2B and B2C and range from promotional items to price lists or catalogs.
Web-to-print can not only be used within the company for their own marketing, but also enables external users in public online print shops to design their own products.
Strong out of home advertising media with the help of Web 2 Print
Producing advertising material for out-of-home marketing can be a lengthy and demanding process — especially if you actually want to invest little time and effort in implementing it. Web-to-print offers numerous options to make it easier for companies of all sizes to create and sell advertising material. The design of a poster, for example, can be easily updated and adapted over and over again. Some web-to-print systems also offer the option of booking advertising space directly via the system and delivering advertising material precisely to the right place. In this way, companies and their advertising messages easily become part of the cityscape and thus reach their customers.
Still up to date: flyers as a handy advertising tool
If you want to contact customers from the surrounding area in the area of local marketing or present your company profile at trade fairs, flyers offer a good opportunity to bundle the most important information and make it available to potential customers in handy form. With the appropriate web-to-print system, entrepreneurs can find the optimal design for their flyer and can simply fill it with their information. If business data or the offers presented are changed, they can be updated easily and centrally.
Easy ad processing and appealing customer magazines
Web-to-print also offers numerous advantages in the publishing sector: If advertising material in a magazine is handled via a web-to-print system, faulty print data is recognized directly by the system and can be adjusted immediately. The ads themselves can be adapted to the target size using the appropriate tool and facilitate ad creation through templates defined in advance. In this way, web-to-publish also simplifies work processes in media companies and streamlines communication processes between individual departments and the print shop.
If companies want to publish their own customer magazine, web-to-print provides them with the right tool to reach customers with a high-quality product. Questions about layout and structure can be easily answered by choosing the appropriate magazine template. With the right web-to-print system, every company can find a suitable design that can be easily adapted. An editorial team is also not necessarily necessary: The system offers pre-formulated articles that can be tailored to the company. There is no need for editing, so that companies can save a lot of time and money by choosing the right web-to-print provider.
Print on demand makes author dreams come true
Web 2 Print has proven itself time and again as a print on demand tool, particularly in the production of printed products such as books. The advantages of digital printing make it possible to print books only when there is demand. In this way, even very short runs can be produced and reorders can be made precisely to the piece. High storage costs and the risk of producing too many printed products are eliminated. Print on Demand is a great opportunity, especially for authors without their own publishing house, to realize their dream of having their own book without having to demonstrate layout knowledge themselves.
Personalized gift items in the online print shop
Another possible use of Web2Print is an online print shop, in which users can design their products independently. No previous knowledge is required for this. This allows private individuals to design textiles or household goods according to their own wishes. The simple, automated process guarantees high-quality end products and a high level of customer satisfaction. Numerous gift tip sites on the Internet suggest that many people want personalized gifts and souvenirs. Online print shops combine the personal aspect of a homemade gift with time-saving implementation via the Internet. If necessary, the gifts can be sent to the recipient directly via the shop.
In particular, the production of a photo book via an online print shop makes it possible not only to capture unique experiences on smartphones, but also to give them away on high-quality paper and with a glossy cover. This is how the photo album lives on, but the time-consuming gluing and sorting of photos is no longer necessary. A form of gift that touched relatives but does not cost the givers much time and effort.
Further information on the topic “Web2Print” can be found here: Web2Print