Get your advertising content on the road with vehicle lettering
You're on your way to work, shopping or want to visit friends. Regardless of whether you are traveling by car, riding a tram or bicycle, or maybe just taking a walk. We usually know the roads around our home and in the region in which we live like the back of our hand. When you leave the house, you are usually right on the street and in traffic. So why not use this space for local marketing and get their promotional content on the streets. This can happen, for example, through digital displays, large-format posters and advertising columns. However, all these options are location-specific; when creating and booking, you must choose a location and select it as effectively as possible. However, if you print your advertising messages on vehicles, the message literally drives through the city with every trip and reaches a wide range of people.
Wide and variable range
Vehicle lettering makes your advertising messages mobile. You may drive a lot of cars yourself or have sales representatives who are out and about on the roads. Take advantage of these trips in addition by equipping your own and/or company vehicles with vehicle lettering and doing passive marketing. With a one-time purchase, customers may be reached and addressed for years. The more often a passer-by sees your vehicle, the better the advertising messages are remembered and the brand image of your company can be shaped sustainably.
The right implementation counts
When choosing vehicle lettering, it is important to think about the effect of advertising. Since this is a one-time purchase, which is usually intended to remain on the vehicle for a long period of time, the measure is less suitable for current campaigns and more for image building and general attention for the brand. Use your corporate identity, logo and company colors to make ideal use of your vehicle as an advertising medium. Also make sure that the texts and content are easy to read and understand. In road traffic, attention is less focused on passing cars; only if you can grasp the content in a few seconds will it be seen by many people. In particular, font size and legibility (few “frills”) are an important success factor. For a little more content, it is also suitable to rely on the rear window, as cars driving behind you in particular look at this part of the car for a longer period of time and can absorb more information.
Vehicle lettering with Local Brand X
If you want to equip your partners or sales representatives with vehicle lettering and support them in out-of-home marketing, the functions in the Local Brand X Local Marketing Platform are suitable for this. Here you can create templates for the rear window, hood and side doors and make them available to your users. Your partner uses the system to generate their own stickers and can personalize them as they wish. The dynamic template allows you to select exactly the right size and adapt it ideally to your own vehicle. The stickers created are forwarded directly to a service provider, printed and delivered to the partners. In this way, a simple but long-lasting advertising campaign can be created within a very short period of time.