The right media at your fingertips: digital asset management
Over time, a company accumulates numerous images, documents and other media, which are used by a wide variety of departments, employees, partners and service providers. With this variety of digital assets (media), keeping track of everything and finding the right file proves difficult, especially when employees work in different locations and work on local computers. A digital asset management system (DAM for short) helps to organize all digital media and make them discoverable and usable by everyone involved. If you too want to enable your partners to access relevant files digitally, anywhere and anytime, the digital asset management area in the Local Brand X marketing portal offers an ideal platform. Here, your sales and sales partners can access all company media or manage, download or forward their own media directly via e-mail. In addition, the assets can be used directly to create advertising material in the marketing portal.
Everything in one place
With digital asset management, all files and media can be stored and stored in a central location. This makes it possible not only to manage images or videos, but in principle also to manage all other file types, such as ZIP files, PowerPoint presentations or other documents, which can usually also be converted directly in the system and then downloaded. This allows all employees and partners to access the content and use it directly for their local work. The head office usually maintains the content, publishes it or distributes rights as to who can access the respective assets. However, personal content can also be uploaded by individual users and managed on the platform.
Discoverable through metadata
In order to maintain an overview of this variety of data, metadata helps to structure the assets and to easily find them again. These individual “attributes” are either attributed to the individual media by users or read directly from the files. This saves keywords about the content, purposes of use and also technical data such as size, format or license date. Based on this information, the right document or file for the planned work step can be found without a major search. For example, your partners can simply download content elements such as image images or logos and use them directly for local marketing.
Integrated digital asset management
The digital asset management system is fully integrated into the marketing portal. In this way, the assets and data stored online can be used directly to create and order marketing materials and all work steps can be carried out on a system interface. If a media database already exists, it can also be connected to the marketing portal using the standardized media API, giving your partners a central point of contact for all marketing measures. Thanks to the uniform DAM area, you can manage at any time which media you make available to your partners and in which areas they can be reused. If you offer your partners the option to upload their own media, they can be viewed and, if necessary, approved by an auditor before they are used for marketing activities. In general, digital asset management thus offers you the opportunity to easily and efficiently distribute and make media available in order to give your partners more freedom in using and designing advertising materials.
Does that sound interesting to you too? Get in touch with us, we will be happy to advise you.