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When searching for a company, a provider for a desired product or service, the first contact is usually made online. Especially when researching via search engines, such as Google, you ideally come across the company website, which is responsible for the first impression of the brand. It should generally provide an overview of all relevant information, the appearance and also the culture of the brand. Nevertheless, it is also important to be convincing on a local level and not just to keep an eye on the entire brand strategy. In many areas, customers are looking for a local branch where they can find out more about the offer on site. In order to enable your local partners to skillfully use the company website in local marketing, the Local Brand X website module offers various construction kits. Here, entire websites, landing pages and microsites can be created, adapted and activated directly. This allows your local partners to benefit from the advantages even with little basic IT knowledge. When searching for a company, a provider for a desired product or service, the first contact is usually made online. Especially when researching via search engines, such as Google, you ideally come across the company website, which is responsible for the first impression of the brand. It should generally provide an overview of all relevant information, the appearance and also the culture of the brand. Nevertheless, it is also important to be convincing on a local level and not just to keep an eye on the entire brand strategy. In many areas, customers are looking for a local branch where they can find out more about the offer on site.
In order to enable your local partners to skillfully use the company website in local marketing, the Local Brand X website module offers various construction kits. Here, entire websites, landing pages and microsites can be created, adapted and activated directly. This allows your local partners to benefit from the advantages even with little basic IT knowledge.
The website as the first point of contact for customers
When using websites, microsites and landing pages in local marketing, it is particularly important to offer customers an information platform on which they can obtain complete and secure information from you as an expert. The main focus is on providing up-to-date and verified information and thus standing out from other directories or forums. It also offers the opportunity to show not only information, but also the corporate identity and to present its content consistently and coherently. The company website functions online like a digital business card that is remembered by customers in a similar way to the real shop window of the branch.
Better findability through search engine optimization
The website is one of the most important sources of digital information not only for customers themselves, but search engines also use this content to rank and rate the website for future search queries. Conversely, a good ranking on Google and Co. promises more visitors to the website and more potential customers. Search engine optimization on a local level should therefore not be neglected. Microsites and landing pages for specific products and promotions help to generate attention. Through conscious keyword optimization of these sub-pages, the desired keywords can be placed in the search engine and targeted people.
Microsites and local marketing
The Local Brand X website module enables your local partners to create their own website, microsite or landing page directly in the system using master templates. With these pages, local partners can present themselves on the Internet or promote individual products. Using a modular system, various pages can be put together and filled directly with your own content. The corporate design and visual language of the brand are maintained at all times by the specified master templates. By choosing an available URL, the website can then be directly viewed, completed and made available online. The published pages can then be used, for example, with campaigns for online banners, Facebook posts or ads. In this way, the module enables your partners to provide local information on additional pages and thus increase personal reach and visibility.
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