Social media targeting
Social media have become increasingly important in recent years and have become a particularly heavily used medium. In general, people today spend a particularly large amount of time on the “Internet” and therefore mostly on social media. The platforms are no longer just a place to exchange ideas with social contacts, but companies have also discovered the platforms for themselves in order to place their brand and products there. Social media are a particularly suitable platform for marketing to address people and reach them directly in their private environment. They offer many opportunities to easily get in touch and to skillfully position your own brand. Through targeted communication and targeting, which allows you to reach the desired target group with your ad in a very specific way, social media is a special tool in modern marketing. However, since this targeting and the settings towards the target group look different on every platform and especially marketers with less previous knowledge in the social media sector like to be put off by it, the Local Marketing Platform from Local Brand X offers the option of targeting directly in the local marketing platform and creating and ordering or placing the ad with just a few clicks.
Proper targeting as a guarantee of success
Targeting enables the company to specifically select and address a desired target group. As a result, ads can be used as efficiently as possible and without wastage. In addition, the direct and targeted orientation can result in a significantly higher return on investment, generating more leads and a better conversion. In general, the platforms collect data from their users through profile settings and activity profiles, which can be used to clearly determine the target group of an ad. Here, advertisers can decide on the basis of socio-demographic factors such as age and gender, as well as interests, profession or even income, whether the person is relevant to the ad being placed. Selection by location and region also plays a major role here and is particularly helpful for local marketing.
Targeting with Local Brand X
You can provide your partners with targeting options in the local marketing platform, for example when publishing Facebook ads. As a marketing center, you have the option of pre-configuring the targeting options for your partners so that they have as little effort as possible when booking or directly approve the targeting for the partners to process. In the local marketing platform, the various targeting options of the individual platforms have been standardized, summarized and fully integrated so that everyone is able to select the desired target group. In the administration, you can decide for yourself which options your partners can adjust (e.g. keywords, age, type of playback, etc.) and which of these options are predefined.
Could your partners also benefit from this simple type of social media targeting? Feel free to get in touch with us, we would be happy to advise you.