Due to the high number of ads and advertising content that pours down on consumers every day, companies must advertise particularly creatively and individually in order to attract the attention of the target group. Artificial intelligence, algorithms and the storage of customer data often help to deliver tailor-made offers for the user (an app or platform). As a result of these individualized offers and measures, such as personally addressed newsletters and mailings, personality is becoming increasingly important and more and more customers expect a direct approach. Video personalization in the Local Brand X marketing portal helps to advertise not only personally but also exceptionally. In this function, videos can be created for individual customers and sent directly. In this way, direct personal exchange with local customers can also be achieved virtually and local marketing can be carried out as innovative as possible.
Special attention through multimedia
In general, using moving images in local marketing is a good way to draw additional attention to your own products and brand. Videos are becoming increasingly popular, especially among the younger target group and through social networks such as Instagram or Facebook. In addition to the many printed advertising materials, which rely on text and images, digital audiovisual marketing materials in particular score points. Videos offer the opportunity to point out promotions and offers, present products and services in detail, or get a general impression of the brand and the company in an image film. The combination of image and sound appeals to several senses at the same time. This makes it more likely that the target group will receive the marketing and that the content will be better remembered.
Special appeal through personalization
This higher level of attention is reinforced by personalization in the video. Addressing customers directly, possibly even by name, is comparatively close to a personal conversation. In times of corona, when customer contact and personal exchange are comparatively low, such videos can be used to make targeted contact with customers and replace exchange at the point of sale virtually. In these videos, personalized offers can be referred to, but also targeted advice and customer requests can be addressed.
Video customization in local marketing
In order to make such videos possible for your local partners as well, the Local Brand X marketing portal offers the new video personalization. Here, various video elements can be individually combined and supplemented by a video recorded in the system. Your partners can record a video for the selected customer using the webcam or directly with the smartphone by addressing the customer directly. This video can be combined with ready-made product and offer videos or an image film. Finally, it is also possible to insert an individual binder by storing the contact details of the local partner. These individually configured videos can be sent or downloaded directly to customers via the marketing portal. The function thus enables your partners to conduct video marketing that is as personal as possible and effective without spending much time and money. Does that sound interesting to you too? Get in touch with us, we will be happy to advise you.