How digital tools double the performance of your sales teams
Imagine that your sales teams always have access to the latest product information and data, customizable marketing materials on one platform, and other digital tools with numerous functions that make their daily work easier. New leads and data are collected centrally in tools, made visible and processed efficiently through intelligent functions. At the same time, sales staff are motivated by individual support, personalized content and clear, transparent communication from the company.
Result: Your team is well equipped and reaches customers on site.
What sounds like an ambitious pipe dream can be implemented today: With the right software for your sales partners. Sales software connects, automates and empowers — companies thus achieve measurable performance gains at all levels. Leads are acquired and become new customers in a very short time.
The challenge: growing sales, increasing complexity and increasing complexity
A growing number of sales people means more reach, but also more complexity. Different levels of experience in marketing, heterogeneous digital skills and a lack of time and resources make individual support for sales staff by the company a challenge. Especially in decentralized sales structures such as franchise or trading companies, sales partners often cannot be directly supported with 1:1 support.
What many companies therefore need is a scalable solution that simultaneously ensures structure, flexibility and brand compliance: A central, digital partner and marketing portal for sales staff that holistically covers the needs of retailers to franchises.
What good software must do for sales partners
A strong sales partner network is not only based on good products, it needs a professional platform for marketing and sales. Software for sales teams with suitable functions is not a nice-to-have, but a strategic lever for sustainable brand management in companies.
Modern sales software for your team must meet various requirements and combine them in one platform. The aim is to master the balancing act between centralized brand management and decentralized implementation, i.e. to support local sales in attracting leads while keeping an eye on the corporate identity.
Not every sales software is right for every company and every team. However, there are key features that effective sales software should offer your team:
- Unified onboarding: A structured introduction of new sales partners.
- Centralized content management: Customizable advertising materials, templates and campaigns — accessible to your teams in no time thanks to tradable functions.
- Lead management: Efficient recording and distribution of leads or potential customers.
- Commission accounting and bonus programs: Transparent and automated compensation systems for your company.
- Performance analysis & reporting: Detailed evaluations of sales partner performance.
- Self-service approach: Sales can independently access relevant content and use it for their local marketing — whether print, video or social media. All of this is available in a very short time.
- Easy use of the tool: Quick and easy handling of the sales software, centrally controllable and locally customizable by your local teams.
In this way, central brand standards can be combined with local marketing practice and a uniform brand network is created from many decentralized actors.
What types of software are there for sales partners?
Depending on the structure and degree of digitization of the company, there are different systems available:
1. Partner Relationship Management (PRM)
PRM systems work like a CRM, only for partners. In addition to the usual CRM functions, they assist with onboarding, provide training materials, manage leads and potential customer data, and regulate commission statements. Providers such as Impartner or Kiflo are established in this area.
2. CRM extensions with PRM features
Anyone who already uses a CRM system such as Zoho or Salesforce can extend this CRM with PRM modules. Ideal for companies that want to build on an existing infrastructure and need to manage partners in addition to customer leads.
3. Marketing management systems
Partner marketing portals offer sales partners a central platform with a wide range of functions to use brand-compliant content quickly and easily — from customizable flyers to automated social media campaigns.
Whether local video marketing, web-to-print templates or regional promotions: Everything is provided by the company and can be individually customized around the clock via a user-friendly self-service marketing portal at the locations.
A good example of this is Local Brand X's local marketing platform, which helps companies to efficiently manage their local marketing. User-friendly, always available and fully CI compliant, making it the perfect tool for franchise companies or regional partner networks.
Software as a strategic lever for successful brand management
Choosing the right software is a strategic decision. It influences how visible and brand-compliant your partners are, how well leads are used and how efficient campaigns are. Modern platforms not only provide operational support, but also valuable data for strategic management: Which advertising media are used? Which partners are particularly active? Which campaigns perform best regionally?
Whether PRM, CRM extension or specialized local marketing software — anyone who invests in the right solution lays the foundation for strong brand loyalty, efficient processes and a high level of self-motivation on the part of sales partners.
Conclusion: The right tools make good partners even better!
Sales partners are the face of your brand on site, your direct line to customers. It is therefore all the more important to empower them with powerful tools. Whether you're a franchisee, retailer or partner — anyone who has access to digital sales software and an intuitive, central marketing portal can fully develop their potential.
The right software for your sales partners combines all processes: from lead handling, campaign management and onboarding to local marketing measures and functions such as performance tracking. This not only creates efficiency, but also a real partnership with your local teams.
Well-supported partners sell better!
Companies that rely on modern marketing technology not only invest in sales software with suitable functions, but also in a good relationship with their sales teams, in brand strength and long-term growth.